In collaboration with Topman, up-and-coming film director Laurence Ellis created three short films which will front the online campaign to showcase Topman’s new denim range. Launching online at Topman.com on Monday October 4th 2010, the films focus on youth and identity, following the journeys of three young men – Louis, Henry and Sid. "The reason for creating three individual films was very much defined by the core brief - to represent Topmans denim range. Jeans are something very real and transcend passing trends. They are a part of each person and are worn very differently. The characters that we created and the journeys they take are each very individual and reflect their stylistic identity. The end of the film focuses on the group but from each main character’s very individual perspective", says Laurence Ellis. A dedicated denim room has also been set up to guide through the different styles available and fits including all those featured in the films such as the Carrot, Skinny and Arc.