Fashion / ShowMargaret Howell Womenswear S/S11Mostly in soft creams, beige and occasionally black, Howell's pieces focused on simple and elegant pieces inspired by 30s and 40s beach wearShareLink copied ✔️September 20, 2010FashionShowPhotography Morgan O'Donovan Text William Oliver Margaret Howell Womenswear S/S11 Classically Margaret Howell, the spring summer collection is, as ever, easy yet refined. Howell's palette this season relied heavily on soft hues, light cream, beige, and the ever present nude tones, occasionally shot through with black. A beautiful deep blue was used in gradation stripes, standing out against the simplicity of the rest of the collection, and complementing the other pieces classic feel. Walking down the runway, hosted in Howell's own store on Wigmore Street, her girls wore clothes clearly inspired by the 30s and 40s beach wear, including stiff white cotton cropped shirts, oversized button down sleeveless shirt dresses and softly cut two pieces with elegant pleated shorts. With the show tellingly accompanied by a soundtrack reminiscent of lounging somewhere in the south of France, the mood for Howell this summer is very much young, sophisticated, elegant and relaxed. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingWhat went down at Jordan Brand x Free The Youth’s ‘Night of Flight’Ziplineing hosts, Ghanaian sunset gradients and an open-air rave: Inside the unforgettable Paris Fashion Week takeover celebrating a decade of community, creativity and flight FashionFashionPure Sex: Photos from the relaunch of the cult 80s goth brand Aveda BeautyAveda is kicking off healthy hair summerArt & PhotographyIn pictures: Wet hot summers at Berlin’s iconic inner-city pool FashionPhotos of the ‘techno sluts’ at Berlin’s all-day runway raveBeauty10 of the hottest Instagram accounts fusing art, sex and erotica PumaLife & CultureMeet freestyle footballer Janella HernandezArt & Photography‘It’s deeper than curiosity’: Tom Wood on how to photograph your communityMusicOn ‘Camera’: Unpacking Charli’s long love affair with filmEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy