The Belgian label launches its guerilla store series online for two weeks only
A. F. Vandevorst’s AKTION DIREKT series of temporary guerilla stores will arrive at online boutique farfetch.com today on 16th September 2010. For two weeks only, the pioneering Belgian fashion brand will bring its womenswear collections online, whilst a versatile interactive feature on site will allow users to personalise and create their own mood board, and then buy the pieces being showcased.
AKTION III will include the A. F. Vandevorst, A. Friend and Fetish collections for women with a multi-page presentation that includes an interview with the designers, a history of the AKTION DIREKT series and a video of the A/W10 catwalk show. The launch of fashion’s first online guerilla store AKTION III will be coinciding with A. F. Vandevorst’s offline pop-up debut at London’s Dover Street Market.
The original concept for the AKTION DIREKT series was to take over unoccupied premises in unexpected locations in cities worldwide, allowing visitors to fall into the world of A. F. Vandevorst including all the label’s collections - A. F. Vandevorst, A. Friend, Fetish, Nightfall and Relics, alongside collaborations with various artists.