It’s been a busy few months for UGG. From throwing fuzz-laden bashes in New York City to appearing on London Fashion Week runways to being worn by the likes of countless NBA and NFL athletes, not to mention celebrities like Jack Harlow and Travis Scott, the Southern California-based lifestyle brand has been going to great lengths to stay on the fashion world’s radar, and is quickly being adopted by some of the most influential people across fashion and sport. Most recently, UGG Studio opened a temporary space in Paris, marking the brand’s second year activating at Men’s Paris Fashion Week. 

The UGG-ified outpost, which closed on January 25, was open for five days and located in the city’s Le Marais neighbourhood. Visitors to the space were able to try on styles from the brand’s S26 collection, including new styles like the slip-on Otzo Clog and the limited-edition Tasman Albite, as well as see an early preview of the F26 collection. Aside from new styles, the pop-up included a customisation station to create keychains made out of the same leather as the UGG Otzo Clog from S26, UGG-themed card and board games, and an archive photo gallery highlighting the brand’s origins. The gallery traced UGG’s early days, from its founding in Malibu in 1978 to the creation of its first logo in 1983. The heritage wall also displayed one of the first UGG boots created by UGG founder Brian Smith.

Styling sessions and workshops, hosted by members of the UGG Men’s Design team and a crew of menswear creatives, were also a part of the space’s Fashion Week offerings. Over the course of the weekend, notable guests like stylist Marcus Allen, podcaster Lawrence Schlossman and multidisciplinary creative Giotto Calendoli made appearances at the two-floor UGG Studio.

Though UGG Studio is now closed, fans of the brand can head here to shop the latest UGG styles.