This season, London Fashion Week had a fresh, new energy. Incoming British Fashion Council head Laura Weir rejigged the rules a bit, which meant that young designers didn’t have to pay a fee to show their collections anymore. As well as that, the BFC not only upped their scholarship funding, but seemed to fly out a lot more international guests this season, so more eyes than usual were on our capital city. In general, this renewed vigour seemed to translate to the street style, too. It might have been the unseasonably sunny September weather that contributed to it, but the fashion on display outside the shows was audacious, bright, and bold – even by fashion week standards.
One of the main ways that showgoers communicated their energy was through loud slogan tees. Yes, 2025’s most unrelenting trend got a whole lot louder at LFW, with some guests declaring ‘GIRLS ❤️MY SWAG’, others suggesting that ‘BAD NEWS’ was on the way, while Lava La Rue simply said ‘Don’t talk to me I’m flying right now’ outside the Chopova Lowena show. Elsewhere, other guests went for the more traditionally political slogan tee, calling for an end to genocide and a free Palestine.
Like most seasons, the BFC’s NEWGEN space at 180 the Strand was a particular hotspot for street style, with showgoers turning up to the queue in anime t-shirts and covered in crazy trinkets, giant tulle gowns and even the Praying hoodie of Princess Diana and Lana Del Rey in the back of a car. You can’t make this up!
Scroll through the gallery above for our favourite picks