Since her first project, Eimear Lynch has made a name for herself capturing the nuances of youth culture, its rituals, aesthetics, and quiet moments. As an Irish photographer known for her intimate portrayal of girlhood, her work dissects beauty standards, consumer culture, and the everyday lives of young women with an unfiltered gaze. Whether through her acclaimed debut book Girls’ Night or collaborations with brands like Miu Miu and Simone Rocha, Lynch’s images are as much about atmosphere as they are about identity. Now, as part of H&M’s SS25 campaign, Notes On Being, she’s bringing her signature vision to King’s Road in London for a one-day-only portrait session.

On Saturday, April 19, from 11 pm to 5 pm, Lynch will be setting up an In-Store Photo Studio at H&M King’s Road, offering visitors the chance for a free portrait in her distinctive style. Whether you’re stepping in front of her lens for the first time or simply want to mark a moment in time, this is a fun opportunity to be photographed by one of Ireland’s most exciting visual creatives right now. Each A5 portrait will be printed in-store along with a digital copy, which will both be free!

Entry is first come, first served, so make sure to secure your free ticket here.