Jameson taps Awake NY for streetwear collab

Over the past month, Jameson has been celebrating St Patrick’s Day with the Triple Distilled Collection, celebrating communities across music, fashion and culture. First came a special bottle drop with Jameson partner Anderson .Paak, then a Fender collaboration, and now a collaboration with one of New York’s most influential streetwear brands, Awake NY.

Founded by Angelo Baque, Awake NY has built its identity around New York’s early 90s downtown scene, drawing from the energy of the city to create everyday staples that feel lived-in and timeless. That design ethos runs through each piece in the Jameson collection, bringing together the world of whiskey with the energy of New York streetwear.

The drop includes a classic cap featuring Awake NY’s signature branding in Jameson’s Irish green, a football-inspired jersey, a graphic t-shirt, a retro track jacket, and a laid-back hoodie, each one a reflection of both brands’ style and aesthetic. Designed for those who move through the world in different creative spaces, the collection blends sportswear influences with effortless street style, making it just as at home in a Dublin pub as at a bar in the Lower East Side.

For Awake NY’s brand director, Hugo Mendoza, the collaboration was about adding to a legacy rather than changing it. “Coming together with a brand with such history, I often think, ‘How can we add to this history without watering down our vision?’ and the answer is simply staying true to ourselves and what Awake NY represents: New York City culture. Jameson Irish Whiskey’s roots run deep, and this Distilled Sounds partnership was perfect for us. We love music, and we love bringing our community together to enjoy it with us.”

That sense of community has been the core of Jameson’s Triple Distilled Collection, which launched with a limited-edition bottle designed by Anderson .Paak, followed by a bespoke Fender Player II Telecaster® Guitar and Princeton® Reverb Amplifier, and now, this final Awake NY drop. Revisit the past stages of the collection here and here.

The collection is now available exclusively at Awake NY’s flagship store in New York City, with select pieces online here at the Distilled Sounds Hub.