If one of your New Year’s resolutions for 2025 was to move more, then Nike is rewarding you with a brand new collection. For those of us putting off exercise because we simply don’t know what to wear, I’m sorry to inform you that our excuse has been debunked. Enter Nike’s 24.7 collection and campaign fronted by the fastest British woman on record, Dina Asher-Smith. 

The name, as you might have guessed, refers to the 24 hours of the day, effortlessly carrying us through our busy daily schedules. Basically, delivering maximum comfort whether at the gym, at the office or walking the dog. “The fabrics feel and look soft and luxurious, and the tonal branding is beautiful,” says Asher-Smith, referring to the block colour shades and two new technical materials that provide comfort like you’ve never known. It’s athleisure, but polished, elegant and wearable in pretty much any situation – though arguably not at a black tie event.

Elsewhere in fashion this week, it’s all going on in Paris. Despite the depressing January weather, the AW25 men’s shows are in full swing, from Louis Vuitton to Rick Owens, LGN to Acne Studios. Martine Rose presented her collection digitally, meanwhile we took a trip back in time to revisit Unzipped, the game-changing 90s documentary. While you’ve been distracted by the catwalk shows, below, we round up all the fashion news you missed this week.