For the majority of Babygirl’s hour and 48-minute duration, Harris Dickinson spends his time purchasing glasses of milk, dancing seductively to George Michael, calling Nicole Kidman a “good girl” and generally flexing his dom daddy status for all to see. Now, with a new year comes a new Prada campaign, and the roles have been Uno reversed on Dickinson: in the Steven Meisel-lensed shoot, the actor has gone all shy and retiring, fiddling with the buttons of his black shirt and looking downward like a naughty little boy. In a second image, Dickinson cocks his head backwards while smiling in mock ecstasy. 

In the rather esoteric notes accompanying the SS25 campaign, the Italian house lets us know that “different elements of Dickinson’s character inform the reinvention of his image, from dynamic to contemplative, energetic to nonchalant,” and that “rather than shifting between personages or personae… here we observe different perspectives on one man, the nuances of his character, and his own truth.” Sounds interesting!

This of course isn’t the first time Dickinson has fronted a Prada campaign. The 28-year-old Brit previously starred in the house’s SS24 offering this time last year, staring moodily into Willy Vanderperre’s lens wearing a grey, flowery shirt. More recently, the actor also appeared alongside Hunter Schafer, Letitia Wright and Damson Idris in the campaign for Miranda July’s dedicated Prada hotline, where callers could ring up the acclaimed author for a quick yap.

In today’s newly released campaign, Dickinson wears clothing from Prada’s SS25 menswear collection, which debuted on the Milan catwalk back in June. For that show, Miuccia Prada and Raf Simons invited us to their very own house party, filling their show space with thumping techno and presenting a collection that blurred the lines between reality and the imaginary. There were visor sunglasses with hallucinations floating on the frames, trompe-l’oeil belts painted onto trousers, and skew-whiff shirt collars held up by wires, of which Dickinson can be seen wearing in the new campaign.

For Prada’s entire SS25 men’s collection scroll through the gallery below, or check out Dickinson’s Dazed cover shoot above.