If you’re a regular Dazed reader and are quite active online, you have likely seen that H&M has travelled far and wide since September. From blowout shows in New York, Berlin and London, to more intimate in-store yet equally exciting events in Stockholm and Paris.
On November 20, H&M wrapped up the series with a penultimate, exclusive soirée in Milan, spotlighting the new H&M Studio Holiday Capsule collection. For the event, the H&M Flagship Store at Piazza del Duomo was transformed into a glittering hub of creativity, fashion and connection.
Head below to find out more about the night.
IT TOOK PLACE AT ITS BIGGEST STORE IN MILAN
Piazza del Duomo’s H&M Flagship Store served as the perfect stage for the evening. Recently renovated, the space was elevated even further with a stunning set-up by Cantine Laszlo. Guests were treated to a curated cocktail dînatoire that matched the sophisticated aesthetic of the H&M Studio Holiday Capsule collection.
NTS RADIO PROVIDED THE MUSIC AGAIN
An exciting musical program curated by NTS Radio brought the night to life. Guests danced along to an eclectic DJ set by Barbara Boeing. The mix perfectly complemented the event’s celebratory tone, creating an immersive atmosphere that felt both lively and luxurious.
ITALIAN STARS SHOWED UP AGAIN
Similar to all the other events, the evening drew an impressive crowd, from rising stars to established creatives. Italian actors Alice Pagani and Beatrice Vendramin mingled with musician Joan Thiele and influencers like Marta Losito and Veronica Yoko. Models Amina Seck and other local talents rounded out the guest list, with everyone dressed to the nines in pieces from the H&M Studio Holiday Capsule collection.
LOOK BACK ON THE BEST H&M EVENT SERIES MOMENTS
While the series is ending in Hamburg with one last event on Thursday 21, there’s still time to revisit the highlights from previous events in Stockholm and Paris. Head here to check out all past coverage and here for a deeper look at the H&M Studio Holiday Capsule collection, available now in stores and online.
Head to the gallery above to see imagery from the night.