Back in February, Swedish label Acne Studios debuted its AW24 collection at Paris Fashion Week, focusing on two fabrics that form the bedrock of the brand. “I’ve always been drawn to leather and denim. It’s the spirit of Acne Studios,” said creative director Jonny Johansson at the time. “When you want to feel tough you gravitate towards leather and denim; it’s like armour. It always feels right.” So, when it came time for the collection’s glossy campaign, who did Johansson gravitate towards to embody that ethos? None other than author, activist, and musician Willow Smith.

Shot by Jordan Hemingway and released today via the label’s Instagram, the images feature Willow posing in front of a metallic background, wearing strong silhouettes from the AW24 collection. In a statement that dropped with the campaign, Johansson described Willow as a “cultural icon” and gushed about how she was the perfect person to front the campaign. In the same statement, Willow also recalled attending the PFW show back in February (“my favourite memory might just be the impromptu jam session in the basement of the bar at the after-party”), and also praised the creative team behind the brand.

Click through the gallery above to see the entire campaign

In other fashion news this week, Liam Gallagher finally become the face of Stone Island after decades as its unofficial mascot; French designer Haider Ackermann was announced as the new creative director of Tom Ford; we chatted to FRUiTS legend Shoichi Aoki about shooting the new Palace x Vivienne Westwood collab; plus, we found out who really won this summer’s celebrity fashion Olympics.

Elsewhere, Glenn Martens’ shock exit from Y/Project was announced just a few weeks before the label’s PFW show; Chopova Lowena teamed up with Climax Books for a capsule inspired by vintage love letters; Dazed Clubber Jess Fine captured the spicy style at queer festival Body Movements; Miranda July became Prada’s new agony aunt on a dedicated hotline; and a bumper fashion month is round the corner, so Dazed Fashion wrote you a cheat sheet for the upcoming New York shows. For everything else you might’ve missed, click through the gallery below.