When Rosalía clambered up the steps at last week’s Met Gala, she cemented her relationship with Dior by slipping into a custom look courtesy of Maria Grazia Chiuri. 

Made up of a slinky draped black cocktail dress and a chic black fascinator that recalled the Golden Age of Hollywood, it marked yet another time the singer has looked to the French house to kit her out, after she appeared on the front row at Chiuri’s AW24 show during Paris Fashion Week.

Now, she’s gone one step further, and signed on the dotted line to become a bonafide Dior ambassador. The house didn’t waste any time in putting her to work, either. This morning, the musician stars in a new campaign centring the iconic Lady Dior bag, which, since its debut in 1995, has been reimagined every season with new finishes, colourways, and embellishments, like cute little Dior charms and amulets.

The campaign itself is pretty stripped back and raw for Dior, with iconic photographer Collier Schorr stepping behind the camera to capture Rosalía in an intimate setting – with just a piano and microphone as accessories, in addition to the Lady Dior, the whole thing is about the intersection of fashion and music. Click through the gallery above for a closer look, and check out the campgain video below.