Following the opening of the first flagship store in Milan in January 2009, the Italo-Japanese brand Giuliano Fujiwara, is proud to present their second Italy-based store in Rome.

The store will be dedicated to Giuliano Fujiwara’s accessories world of shoes, bags, and small leather goods as well as a selection of key denim items from the collections designed by the young creative director Masataka Matsumura. The shop covering 30 square metres, adorned with eight opening windows along a passageway, is located inside an ancient building at 52 Via Frattina.

The overall image of the space further develops the concepts that have firstly been applied to the project of the Milanese flagship store, in a rarefied and minimal atmosphere inspired by the formal severity of Japanese aesthetic philosophy wabi-sabi, geometric elements intentionally asymmetrical and imperfect are used in glossy lacquered black.