Earlier this year, FLANNELS enlisted a swathe of emerging and established creatives to form its new Creative Council. Together, the group would oversee the creation of a multi-purpose space inside the brand’s flagship Oxford Street store, with free reign to use the space to evolve their own practices. Now, Fashion East project manager and Creative Council member Raphaelle Moore has unveiled her first project as part of the initiative: a FLANNELs editorial documenting her London community.
Titled Happy Hour, the photos provide an intimate glimpse into Moore’s world – and more specifically, South London’s Bonnington Square neighbourhood where she’s lived for the past eight years. With Moore often found brandishing a point-and-shoot camera backstage at fashion week, she knows a good pic when she sees it, and this time she looks in the direction of its inhabitants, who meet in the early evening sun for an aperitivo and a gossip.
“There are a lot of characters in the square; all hilarious and very unique,” Moore explained in an interview with FLANNELS. “Whether that’s the way they dress, what they’re up to day-to-day, or the stories they have to share. It’s very inspiring to be around.”
Shot by Lewis Khan [who also grew up in the square] and styled by Gabriel Pluckrose [Moore’s boyfriend], the cute, soft-focus pics capture community moments between Moore and her neighbours – some of whom have been living in the square since the early 90s.
In one, longtime Bonnington Square resident James Ahmed poses in the square’s gardens in all-white Jacquemus suiting, while neighbour Diana James holds up her dog to the camera decked out in a Balmain waistcoat. Elsewhere, Moore – who wears a long-sleeve Vivienne Westwood top and cargo trousers – shares a moment of laughter with partner-in-crime Lulu Kennedy and her daugher Rainbow.
“They all inspire me in different ways,” explains Moore. ”The people; the energy. It’s a very magical place because of all the characters that live there.”
Click through the gallery above to see the full editorial.