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Paloma Elsesser wearing Blumarine
Courtesy of LuisaViaRoma

Five big moments from LuisaViaRoma’s runway blowout in Florence

From Pat Cleveland dancing down the runway, to Symone, Gottmik, and Violet Chachki necking shots and dancing on tables

Florence isn’t really known for high glamour shows – the ancient Italian city usually leaves that to the Versaces and Blumarines of the world over in Milan – but last week, slap bang in the middle of Pitti Uomo, it was a very different story. Landing once again in Florence was luxury online boutique LuisaViaRoma, which erected a massive amphitheatre in the picturesque hills above its winding streets and staged a shutdown extravaganza – despite a torrential downpour which threatened to throw things into disarray. Coordinated by Edward Enninful and presented in collab with Vogue, the blockbuster show boasted celebrities, supers, and a lot of very, very glam clothes. Here’s five moments we haven’t managed to get out of our head since it happened.


@dazed The sweetest ❤️‍🔥 @Julia fox at the #LuisaViaRoma #RunwayIcons show in Florence #DazedFashionTV #JuliaFox #SamuelLewis #Fitcheck ♬ original sound - dazed

Lit up in blue and red lights, or flashed over by strobes at points, the whole scene was overlooked by Michaelangelo’s landmark statue of David, who watches over Florence from the hills above. As guests settled into their – admittedly pretty soggy – seats, the show kicked off with a wild performance by superstar opera singer, Andrea Bocelli, who performed bangers including “Time to Say Goodbye”.


From Drag Race icons Gottmik, The Symone, and fashion girlie Violet Chachki – who came dripping in 16Arlington sequins and made walking in spindly seven-inch stilettos look easy – to seasoned supers like Mariacarla Boscono, Eva Herzigova, Irina Shayk, Stella Maxwell, and Debra Shaw, the line-up was as mega as you’d expect. Also making an appearance was fashion’s new guard, including Paloma Elsesser, Alva Claire, Mona Tougaard, and Imaan Hanmam, and even Elon Musk’s mum Maye did her own lap of the catwalk. 


@dazed NOW WALK ⚠️ @Gottmik in Rick Owens for the #LuisaViaRoma Runway Icons show #DazedFashionTV #gottmik #Runwaywalk #RunwayIcons #rickowens ♬ original sound - dazed

Showcasing a huge swathe of what LuisaViaRoma has to offer via its digital shelves, the designer line-up ran the gamut all the way from emerging indie labels to bonafide fashion behemoths. Meaning for every Valentino, Versace, Fendi, Rick Owens, and Bottega Veneta, there was a Coperni, a Christopher John Rogers, a JW Anderson, and an Off-White.


@dazed Just an icon being iconic ❤️‍🔥 Pat Cleveland for the #LuisaViaRoma Runway Icons show #DazedFashionTV #PatClevand #Runwaywalk #RunwayIcons ♬ original sound - dazed

Models today get a bad rap for being blank-eyed clotheshorses, which isn’t actually the case when they’re given the chance to camp it up on the catwalk (see: Moschino’s AW22 collection, when Gigi and Bella were turned into enchanted furniture), but even then, no one does it like Pat Cleveland. The iconic model, who’s been eating the competition up since the 1970s, danced her way down the runway beaming, holding the hem of her glittering Givenchy gown up so everyone could see her footwork. 


@dazed SLAY ❤️‍🔥 @VIOLET CHACHKI walking the #LuisaViaRoma Runway Icons show #DazedFashionTV #VioletChachki #Runwaywalk #RunwayIcons ♬ original sound - dazed

Post-show, guests rolled down the hill and straight into a huge hall lined with flower-filled tables lit by towering tapered candles and dotted with dangerous bottles of tequila. After dinner, they made their way to the dancefloor, where Gottmik, Symone, and Violet Chachki stood on tables and downed tequila shots, Mona Tougaard and countless others took their shoes off to dance, and things got pretty messy until the sun started to peek over the horizon. LuisaViaRoma knows how to throw a party – just look at the brand’s annual summer gala in Capri, where last year J.Lo performed a glittering hour-long set – but this one in particular will probably go down in history as one of the biggest blowouts of all.