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Beyoncé Renaissance tour looks
LoeweCourtesy of Getty Images, Kevin Mazur

Beyoncé’s is giving FLANNELS a rebirth

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If there is one thing Beyoncé loves, it’s making bank – and as her megawatt tour descends on Tottenham for a five-night run, FLANNELS is transforming itself into “The RENAISSANCE flagship” so that she can sell merchandise to even those who did not score a ticket to the concert. The retailer is positioning itself as an extension of the tour itself, shape-shifting into a mirrored oasis complete with behemoth chrome monoliths and booty shorts with the word “THIQUE” emblazoned across their behind. Alongside a preview of the Balmain couture collection Beyoncé co-designed with Olivier Rousteing, are a couple of exclusive and slightly more affordable pieces, among them an oversized tee, a drop-shoulder hoodie, and a giant tote bag. There are also other t-shirts on offer: one says “CUFF IT” and the other says “London has a problem,” which is true. The immersive installation will until at FLANNELS on Oxford Street until June 5.