Are the Kardashians entering their love of huns era?

Kim Kardashian has lived 1,000 lives when it comes to her style, reincarnated from one moment to the next as a pink-haired anime girlie, a hardcore Balenciaga Barbie, and a glittering silver screen icon – albeit one who ravaged a piece of pop culture history with her arse. Her latest turn, meanwhile, is probably a move no one saw coming. 

The first inkling that the tides were turning came a few weeks ago. In town for an Arsenal football game – on account of son Saint being a Gooner – the Keeping Up with the Kardashians icon was captured seemingly candidly, a pint and a shot of baby Guinness in hand, in a London boozer. And though the idea she might actually just fancy a cheeky pint ahead of the match was dispelled when pics of a four-person camera team behind the scenes surfaced, there was no two ways about one thing: Kimmy was serving bonafide British hun.

Dressed in a denim and faux fur two-piece set that looked more Pretty Little Thing more than it did Prada, the Kardashian icon radiated gorj regional lass next door – one who’s likely come straight from bottomless drag brunch with the girlies to a pit-stop in the pub, before heading home via Asda and B&M for some bits on a Saturday afternoon. 

If you’re looking for more evidence of Kardashian leaning into British hun culture, cast your mind back just a couple of months, when the influencer extraordinaire and entrepreneur tried her hand at the viral ‘Millie B’ make-up trend. 

Plastering an obscene amount of foundation and concealer onto her face and smearing black kohl into her eyebrows, she mimed along to the Blackpool-based grime rapper’s diss track “M to the B” as she turned herself into a ‘chav’ – which, when it comes down to it, is pretty gross and classist when you consider she’s one of the world’s most famous women, and a billionaire at that.

But it’s not just Kim who’s living her best hun life. Just this weekend, Khloe Kardashian was snapped hugging one of her girlies in front of a black, white, and silver hydrangea print accent wall in a room that looked like “the halls at Hull Uni”, according to Jack Remmington. 

“What is going on?! What kind of parallel universe are we living in where Khloe is standing next to a door that has that kind of bracket that is just so British uni halls and Kim’s out every other weekend having beers in Liverpool?” he added in an Instagram reel that’s since gone viral. 

Hun-loving Insta account Love of Huns was also shocked by the turn of events. “Obsessed with Khloe Kardashian looking like she’s in a British live, laugh, love living room and is about to neck a bottle of Echo Falls white Zinfandel,” they wrote in a post. “Someone pass her a blue razz Lost Mary immediately x.” 

While the two pics could probably pass for coincidence were everything the Kardashians did not carefully orchestrated, this new aesthetic – lo-fi, off-the-cuff shots that seemingly depict them doing normal, day-to-day things – chimes with the current ‘de-influencing’ trend and an about-turn towards more relatable content we’re seeing wash over social media. 

With people sick of having the lifestyles the rich and famous lead shoved down their throats while much of the world finds itself in financial turmoil, and turning their back on uber-polished sharing platforms like Instagram in favour of the chaos that is TikTok, the Kardashian’s have put their heads together and come up with a new angle of attack to keep themselves relevant. 

But honestly, as calculated and contrived as the move may be, it might just work. If the dawn of this new era for the world’s most famous and filthy rich family means content that sees George at Asda scatter cushions strewn across Rick Owens furniture, inspiring quote canvases hung against the walls of their Calabasas homes, and Kim, Kylie, Kendall, and co propping up the bar at Wetherspoons and Slug & Lettuce on a Saturday afternoon, I for one will be tuning in.