Etro goes between the sheets in the latest issue of Dazed

Where most incoming designers have months to rifle through a fashion brand’s archive – getting acquainted with its history and reinterpreting house codes – Marco de Vincenzo had only three weeks to present his debut collection at Etro. It meant that he approached SS23 with instinct and intuition and imagination, breaking from its past blueprint. “I trusted my imagination and the memories I have about Etro,” the designer says. “And I did not put so much on the table. Only a few ingredients: an ancient fabrics book, a Japanese street-style book, and a pic of an apple in a tiny raffia basket with Dutch clogs.“ Out with the boho frocks and fluid paisley gowns, in with structured silhouettes: columnar denim skirts, jacquard capes, oversized shirts, cropped two-pieces, and mini dresses with a severe pelt of fringe. Click through the gallery above to see more from Etro’s SS23 collection in the spring edition of Dazed. 

Hair Amidat Giwa at Bryant Artists using Oribe, make-up Bea Sweet at Clm Agency, model Fan Fan at Elite London, set design Jabez Bartlett at Streeters, photography assistant Pierre Lequeux, styling assistants Sam Thapa, Alex Tang, Bambi Dyboski-King, Jenson Kay, hair assistant Avrelle Delisser, make-up assistant Shani Mushington, digital operator Victor Gutierrez, production Wknd production, casting Mischa Notcutt.