Courtesy of BabacFashion / NewsFashion / NewsWatch two creatives road test Tommy Hilfiger’s reinvented rugby shirtsThe brand has updated its timeless, preppy classics for 2023, and enlisted a host of cutting-edge creatives to show them offShareLink copied ✔️ In Partnership with Tommy Hilfiger Rugby SS23March 28, 2023March 28, 2023Text Dazed Digital Tommy Hilfiger’s red, white, and blue logo has been an omnipresent part of American culture for as long as most of us can remember, spanning preppy wardrobes and hip hop archives alike, much-loved by everyone from Aaliyah, to Zendaya, to Wu-Tang Clan. Not too surprising, then, that there’s a wealth of options when you dive into the archives to revisit the brand’s classic designs. Luckily, Tommy has done all of the heavy lifting for us. The brand’s new capsule collection is specifically aimed at bringing new life to pre-90s prep icons (think: varsity jackets and slouchy, stars-and-stripes rugby jerseys) and adding an up-to-date twist with the help of a diverse cast of young creatives. Among these creatives are Chandra (AKA @lame.cobainn) and Babac (@b.saintcloud), a pair of models and on-the-rise social media stars who have recently taken Tommy Hilfiger’s aforementioned rugby shirt for a roadtest. What does such a roadtest entail, you ask? Well, through the power of TikTok, Chandra takes followers through a day in her life, taking the Tube, getting food, snapping selfies, and vintage shopping to showcase the versatility of the reinvented wardrobe staple. Babac, meanwhile, puts the rugby shirt through its paces as he shows off his parkour skills, hangs out in the park, and takes time out for a bit of dogsitting. It isn’t only Tommy’s extended family that has received an update for 2023, though. The brand’s latest collection also sees its classics reworked with a strong focus on sustainability, keeping one eye on the future through the use of recycled dyes and innovative fibres like Circulose® (a material made out of recycled textile waste that has been blended with wood fibre, reducing the consumption of virgin resources and incorporating discarded cotton into a circular recycling system, rather than sending it to landfills). The rugby shirt itself is crafted from a recycled and organic cotton blend. Take a look at Chandra and Babac’s rugby shirt road tests below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending10 of the hottest Instagram accounts fusing art, sex and eroticaManaging to (mostly) slip under the radar of Instagram’s notorious censorship rules, these are the flesh-baring accounts you need to followBeauty NothingMusicNothing launches ‘Club Nothing’ nightlife series with a global fund NothingEventWhat Went Down at Club Nothing in New YorkEscentric MoleculesBeautyJoin Dazed and Escentric Molecules for a night of scent and self-expressionArt & PhotographyAnd Love Comes in at the Eye: Passionate portraits from Tom Wood’s archiveMusicWhy everyone hates the FIFA World Cup halftime showFilm & TV7 films to watch if you loved Obsession BeautyNude awakening: Meet the young people embracing naturismBeautyWhy are women now talking like looksmaxxers?Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy