Kate Moss and Marc Jacobs reunite to call everyone basic bitches again

In 2015, Marc Jacobs uploaded a video of himself and Kate Moss to Instagram. Bundled onto a chaise longue, they twiddle their legs in unison while bravely addressing each and every follower with a “you’re basic”: reenacting tween YouTuber Lohanthony’s 2012 opus “Calling All the Basic Bitches”. Having maintained their fashion capital for the best part of 30 years, the duo have perhaps earnt the right to flex their snobbery – and they’ve just reunited to make a similar kind of statement, with Moss starring in Jacobs’ Resort campaign dressed in Kiki Boots, monogrammed denim, and frayed cargo-skirts. 

This is the accumulation of a career-spanning friendship between the model and designer, having first worked together on Jacobs’ grunge collection for Perry Ellis – which was slated by the press at the time, but is now widely regarded as a turning point in contemporary fashion. Since then, Moss has stalked countless runways for Jacobs, starred in Juergen Teller-lensed campaigns for AW00, and fronted his Heaven imprint for SS21. 

Shot by Harley Weir and styled by Danielle Emerson, the Resort campaign mines a particular kind of 90s nostalgia – ossified by Moss’ pink hair. The images recall Teller’s infamous photo of the model, tumbled in bed sheets with her pastel hair messied across a pillow. Photographed in 1998, Moss had just been asked to go from blonde to cotton candy at the request of Donatella Versace, ahead of the designer’s SS99 show. Click through the gallery above to see the rest of Kate Moss’ latest collaboration with Marc Jacobs.