Photography Petra CollinsFashion / NewsFashion / NewsLil Nas X relives his rise to the top in Coach’s new campaignThe label’s latest campaign, Courage to Be Real, tells the story of the rapper’s rise to fame, and the obstacles he faced along the wayShareLink copied ✔️October 4, 2022October 4, 2022TextDazed DigitalCoach: Courage to Be Real Last month, Lil Nas X made his runway debut for Coach, shortly followed by the announcement that he’s a new global ambassador for the label. Now, Coach has unveiled a short film starring the rapper, featuring his latest single, “Star Walkin’”. Directed by Petra Collins, the short film – titled Courage to Be Real – charts Lil Nas X’s evolution over the course of his rapid rise to fame, and the obstacles that he overcame along the way. While wandering the suburbs, Nas steps through a shimmering portal to embark on a dreamlike journey through high school music lessons and viral Instagram livestreams, finally landing onstage as he achieves superstardom. “My whole career has been about breaking down doors, and this campaign represents everything I’ve overcome so far,” he says in a statement on the film. “It’s about walking into new chapters of life, new experiences and new versions of myself, and it’s rooted in authenticity and self-expression – two things I really care about. It was really fun collaborating with Stuart [Vevers] and Petra to bring this to life.” Vevers, creative director of Coach, adds that he was “thrilled” to bring Nas and Collins together for the campaign. “My vision for Coach has always been to create a fashion world where people feel free to express themselves as they are,” he explains, adding that the rapper and filmmaker are “two artists who have changed the world around them by being themselves”. From the start, Lil Nas X has shared his idiosyncratic rise to the top with his fans. The Dazed cover star has talked about the surreal success of his breakout hit “Old Town Road”, and spoken candidly about his sexuality since coming out on Twitter in 2019. What better way to kick off Coach’s Courage to Be Real campaign than with a whistle-stop tour through the defining moments of his career so far? Watch Lil Nas X in Petra Collins’ short film below, and take a closer look at Coach’s Courage to Be Real campaign in the gallery above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Behind the scenes at Zomer and La Watchparty’s AW26 runwayThe rise of EsDeeKid in 5 tracksLove machine: When robot HMND Alpha met model Angelina KendallSaint Laurent AW26 paid tribute to the iconic Le Smoking jacketDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirrorPerfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’?Meryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’ Bottega VenetaLouise Trotter finds sensuality in structure for Bottega Veneta AW26Milan Fashion Week AW26: All the best moments you might’ve missedEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy