Photography Daniel RochéFashion / NewsFashion / NewsAlexa Demie is a Balenciaga campaign girlie nowA Euphoric fashion momentéShareLink copied ✔️August 31, 2022August 31, 2022TextEmma Elizabeth DavidsonBalenciaga AW22 Campaign Unless you’ve been living under a rock this week – and the way things are right now, who could blame you – you’ll probably have noticed a bunch of the Euphoria girlies have found themselves embroiled in controversy. From rumours of rifts on set and Barbie Ferreira’s unexpected exit, to Hunter Schafer’s alleged gender criticism, and Sydney Sweeney’s family seemingly supporting the “blue lives matter” movement, all is not well at the Euphoria inn. Keeping her nose out of any dodgy dealings, however, is Alexa Demie. Instead, the actor is focusing on the things that really matter, like looking glamorous and gorgeous fashions. With that in mind, it doesn't get more fab than this: in news that landed in our inbox mere moments ago, Demie has taken a starring role in Demna’s latest Balenciaga campaign. Of course, this should probably come as no surprise, since she was seen dashing about Paris in a succession of the Georgian designer’s slinky, second-skin gowns and bug-eyed sunglasses during couture week back in July. She also sat front row alongside Kris Jenner and truly formidable child style icon North West at his blockbuster AW22 show, so we probably could have called this one were we truly put on the spot. Certified Balenciaga poster girl Kim Kardashian also returns for the newest campaign, after making her runway debut for the house alongside Dua Lipa, Naomi Campbell, Nicole Kidman, and Selling Sunset’s Christine Quinn. Rapper Big Matthew and Korean volleyball player Kim Yeon-koung are also on the cast – with the latter’s inclusion further demonstrating the love affair blossoming between fashion and sport. Photography Daniel Roché The whole thing is captured by Berlin-based photographer Daniel Roché, with the campaign tapping into the idea that in the not-so-distant years to come, we’ll have to move inside as the weather becomes more intense and destructive thanks to climate change. Things like thunderstorms and blizzards will then be simulated via VR technology – as seen inside the dome structure where Balenciaga’s AW22 show took place. Though it was intended as a typically unsettling glimpse into the future (tbt to the time Balenciaga flooded a Parisian venue for its apocalyptic AW20 show), the presentation took on a whole new meaning as war broke out in Ukraine across the AW22 fashion season. As one of the few designers to meaningfully acknowledge the severity of the situation within his show, Demna channelled his own experiences as a refugee into a powerful statement. Click through the gallery above to see the full campaign. Photography Daniel RochéEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE BurberryKate Moss, Little Simz, and more celebrate 170 years of BurberryIn pictures: David Luraschi captures model of the moment, Serkan DenizThe rise of EsDeeKid in 5 tracks FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Behind the scenes at Zomer and La Watchparty’s AW26 runwayLove machine: When robot HMND Alpha met model Angelina KendallSaint Laurent AW26 paid tribute to the iconic Le Smoking jacketDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirrorPerfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’?Meryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy