Prada and adidas announce their first NFT, while Maluma becomes the face of Versace
The second season of Euphoria is underway which means people on the internet are up in arms about whether teenagers should, or could, be able to dress like designer skanks. From Prada to Thierry Mugler, the kids of Euphoria are seemingly as lax about their spending as they are with their modesty, but Twitter has forgotten the central tenet of fiction: that it’s not real. Loathe to imagine a Sex And The City where Carrie Bradshaw wears Uniqlo the whole time. Not to mention that Alexa Demie as Maddy can dress in whatever way she likes – even if that’s closer to Shein Paul Gaultier than actual JPG.
Those who can definitely afford to wear designer labels, however, are the real life people who are paid to be in the show. So, Hunter Schafer sat down with Lorde on A24’s podcast, with the conversation landing on their evolving style. According to the actor, she was into Miu Miu long before she was a “Prada princess” – as Lorde calls her. “There was something more babydoll about (Miu Miu) and I feel like every trans girl has this right of passage where you’ve got to dress like the five-year-old girl you never got to be,” she said. As Schafer matured, though, she found herself increasingly drawn to Prada, particularly under Raf Simons. “I told my team ‘yo Prada’s doing some sick shit right now, what can we do with them?’ And then a few days later they came back with an offer.” Lorde, meanwhile, is a self-professed “Comme-head” and a member of Celine’s sisterhood of Philo-philes. “It’s kinda the wild west for Philo fans, though, the prices have sky-rocketed!,” she moaned.
Otherwise, it was a pretty somber week for fashion fans as André Leon Talley, former Vogue editor and one of the industry’s most gregarious characters sadly passed away. We also bore witness to Virgil Abloh’s Louis Vuitton swansong, which was one of the landmark shows of fashion month, alongside Junya Watanabe’s homage to Jamiroquai and Prada’s slew of sci-fi cameos. For everything else that may have passed you by, click through the gallery below.
Photography Nikolai von BismarckKIM JONES PAYS TRIBUTE TO THE BLOOMSBURY SET
Kim Jones is releasing a book about books with The Fendi Set commemorating the centenary of Virginia Woolf’s birth across 230 pages. Published by Rizzoli, it holds special resonance considering the designer’s first collection for Fendi was a reimagining of Orlando. Here, Jones has employed Nikolai von Bismarck to take woozy, Victorian-style photos of Fendi’s go-to models, which they have scrapbooked against facsimile copies of original letters and diary entries by members of the Bloomsbury Group. The tome is available in UK book stores now and will launch throughout the world in the next few months.
RAF SIMONS JUST WANTS TO SMILE
Raf Simons announced an upcoming Smiley collaboration this week. The yellow Smiley face has been around since the 50s and has become a marker of subculture, particularly raving. The symbol, which is owned by a London-based licensing company, will be leant to the designer for a capsule collection due for release next month. “I love the optimism Smiley projects. I love the focus on a brighter and better future,” Simons said. Stay tuned for more.
GUESS WHAT ERL’S DOING NOW?
Eli Russell Linnetz, the photographer-turned-fashion designer, has scored a new gig as creative lead on Guess USA – an offshoot of Guess’ mainline. ERL will now be responsible for the label’s creative direction as it undergoes a complete rebrand, starting off with a bum-baring SS22 campaign and an Instagram wipe. See more of that here.
MIU MIU WISHES ON A STAR
Miu Miu is revisiting its 2019 Disney link-up for the Chinese New Year. The cartoon Tillie Tiger, who first appeared as the love interest of Elmer Elephant stars alongside Winnie the Pooh’s Tigger and manga’s Tiger Mask, the protagonist of a comic book written by Ikki Kajiwara and illustrated by Naoki Tsuji. Head over to Miu Miu to see more.
MEISEL GETS MOODY FOR MCQUEEN
Sarah Burton wrangled fashion legend Steven Meisel to shoot this season’s campaign for Alexander McQueen. The result – a monochromatic, slide-by-slide film spread – runs the gamut of the designer’s punkish, bejewelled, tulle-puffed, spliced-and-diced spring collection and is modelled by some of the industry’s most magnetic faces. Jill Kortleve, Celina Ralph, Lara Stone, Anok Yai, and Sara Choi all front the designer’s stormy offering, embdoying the romantic anarchism that has come to define Burton’s approach to design.
PRADA AND ADIDAS GET MINTED
Save for a couple of trainers, graffiti hoodies, and that Gucci bag that sold for more than its physical counterpart, luxury fashion has steered clear of NFTs. But all that is about to change. Christening the next chapter of their collaboration, Prada and adidas have announced the launch of their first NFT – a Beeple-style collage which will be crowdsourced. From 24 January, fashion fans will be able to submit a photo using a custom filter that distorts their image, with 40 per cent being removed, so as to guarantee anonymity. Three thousand of the individual photographs will be selected in a raffle and will be minted by adidas as unique NFTs. For free.
HOT GUY GETS HOT JOB
This week, reggaeton star Maluma, Donatella’s date to the Met Gala, became the latest face of Versace. While female celebrities are often invited to model for the Italian house, men have historically been used as a prop, made to pose oil-slicked and topless for their glam overlords. Maluma bucks the trend for SS22 in a fuchsia suit, varsity jacket, and teal waistcoat. Check it out here.