Loro Piana drops a collab with streetwear legend Hiroshi Fujiwara

Loro Piana is the Italian label famed for its fine fabrics and timeless elegance, while Hiroshi Fujiwara is the Japanese multihyphenate thought of as a godfather of streetwear – a musician, designer, and artist who can cast an interpretive eye to anything. Unite them together and you’ve got an innovative collection of clean, distinctive designs and lines, with a killer, enduring minimalist aesthetic.

Loro Piana has announced its genderless capsule collection in collaboration with Fujiwara, a stalwart of streetwear in 80s Japan. It’s the maison’s first-ever collaboration, and creates perfect synergy with both the label and Fujiwara’s sensibilities and styles, Italian craftsmanship and Japanese culture. 

The functional yet sophisticated collection comprises of ten looks, garments and accessories that utilise Fujiwara’s known signature colour palette of black, charcoal, navy blue, and white. A Tsunaghi print, which incorporates the Japanese symbol of happiness and interaction that uses chain links to symbolise important emotional bonds, is the collection’s visual focal point on sweaters, an overcoat, and bomber jacket. The textiles – from baby cashmere to Tasmanian Super 150’s wool – and the clean, crafted lines speak to the six-generation-strong history of Loro Piana and its enduring sartorial ethos. 

“Working with Loro Piana, which accepted the challenge, was really exciting, cool and fun,” Fujiwara said of the collab. The designer, musician, artist, and Fragment and retaW label founder has had notable collaborations with brands like Nike, Supreme, and Levi’s, and other artists like Takashi Murakami and Eric Clapton. This collection with Loro Piana marks a poignant moment where the streetwear icon attaches his own name to a collab for the first time.

The Loro Piana featuring Hiroshi Fujiwara capsule collection is available to shop in Loro Piana boutiques and on the website from October 13.