Once again, Marc Jacobs is taking us through the pearly gates, unveiling his latest Heaven collection in a campaign shot by returning collaborator Harley Weir. This time around, though, things are looking a whole lot darker.
The AW21 visuals trade out last season’s images of Kate Moss lounging on a sunny patch of grass for Iris Law, Dazed cover star Adut Akech, and Dazed 100er Teezo Touchdown — all maniacal smiles, devil-horn hair, and yellow, snakelike eyes.
Also joining the line-up is Adut Akech, with all models wearing an assortment of signature baby tees, bratty distressed knitwear and pieces bearing the label’s signature two-headed Teddy.
Needless to say, the playful collection is a perfect match for the youthful, TikTok-adjacent aesthetic of Heaven, which launched as a satellite to Jacobs’ namesake label in the middle of lockdown last year, drawing on Nirui’s bootlegging background.
“When I think of Heaven, I think about childlike wonder,” Nirui adds. “I get nostalgic thinking about experiencing things for the first time – the euphoria that brings us pure bliss. It’s the feeling we hope emanates from the line and collection – a pure sense of discovery and learning.”
Take a look at the campaign in the gallery above, and head to Marc Jacobs’ website to find his latest Heaven collection, while it’s still in stock.