Marine Serre debuts crescent moon-clad families, Matthew Williams taps up more celebrities, and Vivienne Westwood is an absolute mood as per usual
Courtesy of DiorDIOR MEN’S
Taking inspiration from the work of Ghanian painter Amoko Boafo, the SS21 Dior Men’s campaign reinterprets the silhouettes of the collection against vibrant contrasting backgrounds. Shot by Rafael Pavarotti, in his truly unique style, the images celebrate Boafo’s work and Kim Jones’ bold new offering.
Courtesy of Miu Miu MIU MIU
With an all star cast including Emma Corrin and Kelsey Lu on the line-up, Miu Miu’s SS21 campaign is a celebration of nonconformism. As lensed by Steven Meisel, there’s also a fun film, which you can watch right here.
Courtesy of KenzoKENZO
For his second campaign at the helm of Kenzo, Felipe Oliveira Baptista enlisted photographer Glen Luchford to revisit the house’s archival images and recreate them using his SS21 collection. With the help of stylist Jane How, the images give off some heavy nomadic vibes, with models appearing all over the globe. God, being able to travel was cute, wasn’t it?
Courtesy of Marine SerreMARINE SERRE
Opting to create a series of films and family portraits for SS21, Marine Serre’s Amor Fati campaign features a cast of everyday people locked in loving embraces (human touch hey, remember that?) Directed by Sacha Barbin and Ryan Doubiago, the images celebrate the simple, understated moments of day-to-day life.
Courtesy of Bottega VenetaBOTTEGA VENETA
Having dropped off the map and all socials last month, Bottega Veneta’s SS21 campaign didn’t come courtesy of the usual IG drop. Instead, the campaign was first reported by WWD and then naturally made its way around the fashion sphere. Photographed in Milan by Tyrone Lebon, the rollout of the series was not the only unexpected aspect. Casting included an appearance from actress Sheila Atim and German conceptual artist Rosemarie Trockel – as well as a perfectly coordinated neon green and yellow bird.
Courtesy of GivenchyGIVENCHY
Following on from his viral Instagram lookbook, which likely set the record for most famous people in a shoot in all of fashion history, Matthew Williams’ SS21 Givenchy campaign brings together – you guessed it! – more famous people. Photographed by Heji Shin, Williams left the likes of Playboi Carti, Bella Hadid, and Anok Yai to put their own spin on the collection by leaving them in charge of their own styling.
Courtesy of Saint Laurent SAINT LAURENT
Photographed by David Sims, Saint Laurent’s latest men’s campaign was directed by none other than Anthony Vaccarello himself. The campaign stars both actor Justice Smith and TikTok star turned model Gauge Burek, who you might know as @heir.of.atticus.
Courtesy of Vivienne WestwoodVIVENNE WESTWOOD
For her SS21 campaign, the star of the show is none other than Dame Vivienne Westwood herself. As seen in the imagery from Andreas Kronthaler for Vivienne Westwood’s SS21 presentation, the legendary British designer is joined by longtime muse Sara Stockbridge and model Vita Leandra.
Courtesy of AMI AMI
AMI’s SS21 show took place on the riverbanks of the Seine, so naturally for the season’s campaign the Parisian label brought the river indoors, where it set up a cinematic embankment inside a studio. Shot by Michael Bailey-Gates, the campaign features members of the AMI’s community, including family and friends.
Courtesy of AMBUSHAMBUSH
Yoon Ahn’s first ever AMBUSH campaign sees Ethan James Green step behind the camera, while Anok Yai and Malik Anderson step in front of it. With the rising models draping themselves across classic Italian furniture, Ahn explains that they “capture the state we wish to be in – at ease with friends, with a partner, with the people we hang best with.” Sob – BRB, off to tell my bestie I love them.
Courtesy of Louis VuittonLOUIS VUITTON
Nicolas Ghesquière’s SS21 campaign is an all-star affair, with the likes of Emma Stone, Cody Fern, Jaden Smith, Jennifer Connolly, and legendary model Carolyn Murphy on the line-up. With Ghesquière himself behind the camera this time around, the series is rounded off by Pose icon Angelica Ross, Halle and Chloé Bailey, and newly-appointed LV ambassador, formidable tennis champ Naomi Osaka. Like we said: quite the line-up.
Courtesy of Eckhaus LattaECKHAUS LATTA
Eckhaus Latta’s latest campaign sees the brand make a break for the wilderness, as it enlists photographer Talia Chetrit to capture teen cousins Ever and Liam – who you might just recognise from past runway shows. Swathed in slouchy, understated sweaters, grungy blooming floral dresses, and knitted bucket hats, the end result is a v pleasing escape that’s got us dreaming of a trip to the woods.
Courtesy of Marc JacobsMARC JACOBS
Marc Jacobs and Madonna go way back – with the singer becoming Jacobs’ muse during his time at Louis Vuitton – so it makes sense that this season, he’s enlisted her daughter to star in a cute new campaign. As shot by Dazed fave Brianna Capozzi and styled by Haley Wollens, Lourdes Leon is captured in pieces from MJ’s latest offering, and at one point, recreates an iconic pose that Victoria Beckham herself was the OG star of.
Courtesy of Charlotte KnowlesCHARLOTTE KNOWLES
Former Dazed 100-er Charlotte Knowles roped Harley Weir in to lense her campaign this season, with the images she captured a continuation of short film PETALS. With LFW kicking off later this week, sadly shining star Knowles is sitting this one out – but these beautiful shots should go some way to satiating you for now.
Photography Juergen TellerBurberry SS21
Riccardo Tisci’s latest Burberry campaign juxtaposes the wilderness of his SS21 show with stark studio imagery. An ode to the dualities Tisci explored within the collection (romanticism and function, tradition and innovation), “this campaign is all about continuing that examination of different perspectives” Tisci says. As lensed by Juergen Teller, the imagery is bare and underproduced, taking that sense of duality and pushing it to its extreme.