On October the 6th, Alexander McQueen launches the unique collaboration with SHOWstudio.com, the website directed by world-renowned image-maker Nick Knight to stream his forthcoming S/S 2010 Alexander McQueen show, live from Paris online on http://alexandermcqueenlive.showstudio.com.

Creating an international live theatre, SHOWstudio.com will be filming the show under the direction of Nick Knight, aiming to capture the essence of an Alexander McQueen show: ‘the witnessing of a unique moment in time’.

As an exclusive live broadcast, the S/S 2010 Alexander McQueen presentation will be streamed on a joint micro-site www.alexandermcqueenLIVE.showstudio.com to commence at 8.15pm Paris time, on 6 October 2009.