Pillowcase couture is the latest isolation challenge sweeping Instagram

From roommates recreating famous paintings from art history to those turning to the virtual world of Animal Crossing to reimagine some of their favourite fashion looks, many people are using their time in quarantine to get creative. With Instagram Lives in abundance and online talks coming in so fast we are almost spoilt for choice, over the course of the last few days, a new trend has emerged: pillow dressing.

Simple in its concept, the rising fashion challenge has seen a huge number of people – from influencers and children, some extremely cute pets – posing with a pillow in lieu of a dress. Using a belt to cinch in the waist, the result is a mini-dress type look, which is, of course, completely backless. 

Seemingly started by influencers @stylebynelli and @myforteisfashion, who posted pictures of themselves in blue and pink pillows respectively, @stylebynelli wrote in a caption, “I challenge you guys to do this look.”

With over 140,000 posts on the hashtag #pillowchallenge, this is not the first time bedding has provided inspiration when it comes to fashion, however. Maison Margiela debuted a duvet coat as part of its AW90 collection, with the look going on to feature again on the runway in later presentations. Elsewhere, Viktor & Rolf presented its iconic bed dress in its AW05 offering, while Comme des Garçons also gave its take on comfy dressing for AW15.