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Kanye West says he was ‘devastated’ when a deal with LVMH fell through

In a new interview, the rapper also discussed Virgil Abloh’s appointment at Louis Vuitton and compared Yeezy to Apple and McDonalds

In the summer of 2018, a video of Kanye West went viral. The clip showed the rapper hugging his best friend Virgil Abloh after the designer’s debut Louis Vuitton show. The tender moment captured the pair crying into each other’s arms, appearing to congratulate each other on what they had achieved – but it wasn’t long before rumours started to swirl that West himself was disappointed that he hadn't scored the Vuitton gig.

Now, the the iconoclastic musician has spoken about his feelings on that moment, in a new interview with WSJ. Magazine. Explaining that Vuitton’s parent comany, LVMH, once offered to back his own label Yeezy after its first show in New York, he said it was “pretty devastating” when LVMH pulled out of the deal without comment. West then went on to mention LVMH’s partnership with Rihanna, who also got the deal he wanted with her Fenty clothing line, which launched last year.

He did, however, go on to speak about Abloh’s appointment as the menswear artistic director of Louis Vuitton in a positive light. “One of my best friends was crowned king. Virgil. Louis Vuitton. We grew up on Louis Vuitton – Marc Jacobs duffels,” West said. “My best friend.”

Also going on to compare Yeezy to the likes of Apple and McDonalds (do we expect anything less now?), West also detailed his quest for the perfect hoodie, an item he calls “arguably the most important piece of apparel of the last decade.” A thought he may not be alone with

Earlier this year, West took over Paris Fashion Week, with his singing daughter North, to hold a surprise show for his Yeezy Season 8 presentation. Abloh also returned to PFW this season with a cloud-strewn Louis Vuitton show and an eclectic Off-White presentation.

Look back on the Yeezy Season 8 show above.