Courtesy of Fila FusionFashion / NewsFashion / NewsJapanese model Kōki takes to the streets of NYC for FilaThe Insta-star fronts the new campaign from Fila FusionShareLink copied ✔️December 13, 2019December 13, 2019Text Dazed Digital Over the course of the last few years, Fila has been taking some pretty big leaps in the world of fashion. Landing on the Milan Fashion Week schedule two seasons ago, the legendary Italian brand debuted its slick new vision of what sportswear could be, while still paying reverence to its vast and extensive archive. The move is not surprising, given Fila’s trackies and runners have firm roots in a number of subcultures, becoming the cult uniform for gabberheads across Europe in the early 90s. Now, the label has launched a new Asia-based diffusion line, named Fila Fusion, which taps into its classic aesthetics and brings them forward into 2019. On the line-up are reimagined iterations of essential Fila styles, including technical outerwear in the form of puffer jackets and windbreakers, logo-emblazoned sweaters and hoodies, and track pants. Fronting the collection’s accompanying campaign is Japanese model Kōki. The 16-year-old rose to Insta-fame early last year, before storming the runway at Chanel’s Cruise show in May, amassing legions of fans in the process. Inspired by the vibrancy of the streets of New York, the images and video see Kōki and a group of fellow models captured around the city wearing dynamic pieces from the Fila Fusion range. Check out the video below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThese photos uncover the after dark parties of Paris Fashion WeekFrom sweaty basement raves to iconic Parisian nightclubs, photographer Louis Yiannakou captured all the wildest moments from the SS27 seasonFashionFashionRagebait runway cameos are fashion’s most embarrassing trend NothingMusicNothing launches ‘Club Nothing’ nightlife series with a global fundBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyJuly 2026 Horoscope: The most important celestial event of the 21st centuryMusicWe are entering the age of intentional music listeningDazed LeagueInside Dazed League, a tribute to soccer in North AmericaArt & Photography5 emerging photographers you need to knowBeautyThe sexiest flesh-baring Instagram accounts you need to followEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy