Courtesy of Fila FusionFashion / NewsFashion / NewsJapanese model Kōki takes to the streets of NYC for FilaThe Insta-star fronts the new campaign from Fila FusionShareLink copied ✔️December 13, 2019December 13, 2019Text Dazed Digital Over the course of the last few years, Fila has been taking some pretty big leaps in the world of fashion. Landing on the Milan Fashion Week schedule two seasons ago, the legendary Italian brand debuted its slick new vision of what sportswear could be, while still paying reverence to its vast and extensive archive. The move is not surprising, given Fila’s trackies and runners have firm roots in a number of subcultures, becoming the cult uniform for gabberheads across Europe in the early 90s. Now, the label has launched a new Asia-based diffusion line, named Fila Fusion, which taps into its classic aesthetics and brings them forward into 2019. On the line-up are reimagined iterations of essential Fila styles, including technical outerwear in the form of puffer jackets and windbreakers, logo-emblazoned sweaters and hoodies, and track pants. Fronting the collection’s accompanying campaign is Japanese model Kōki. The 16-year-old rose to Insta-fame early last year, before storming the runway at Chanel’s Cruise show in May, amassing legions of fans in the process. Inspired by the vibrancy of the streets of New York, the images and video see Kōki and a group of fellow models captured around the city wearing dynamic pieces from the Fila Fusion range. Check out the video below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThe 5 best songs from Drake’s new albums (plural) We listened to all two hours and 40 minutes of Iceman, Habibti and Maid Of Honour, so you don’t have toMusicLife & CultureIs veganism a privilege? OnFashionHow On and Loewe are shaping the future of footwear FashionWhy is Americana everywhere right now?Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyNude awakening: Meet the young people embracing naturismLife & CultureThere is nothing more romantic than friendshipMusicSalem: Get to know the prodigal sons of witch house SamsungLife & CultureWhat went down at Dazed Club’s drop-in skate session with SamsungEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy