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Sisqo Thong Song Victoria's Secret

‘Thong Song’ boosted Victoria’s Secret sales, according to Sisqo

The 1999 track pushed sales of the lingerie label's (thong thong thong thong) thongs up by 80 per cent

Just because Victoria’s Secret has been cancelled doesn’t mean the ludicrous stories concerning the brand are going anywhere. Following the news that the once famed all-American lingerie company would no longer be hosting its annual catwalk extravaganza, Sisqo (yes, that Sisqo) has now claimed “Thong Song” was responsible for a spike in thong sales for the label back in the early 2000s. 

Revealed in an oral history published by Def Jam, celebrating 20th anniversary of its release, the American singer explained that VS thong sales had gone up 80 per cent because of his generation-defining, eternal bop. 

“Once I realised how big the song was. I was like we need to go and talk to Victoria’s Secret,” he explained. “But everything was moving so fast, it got away from us. By the time the song had blown up, we went to go have a meeting with Victoria's Secret. They were like, ‘As much as we love the song, and you seem like a great guy... thong sales have already gone up 80 per cent.’ They had got their bag already. But fast forward 20 years later and we laughed all the way to the bank too.” 

Although Victoria’s Secret is now symbolic of the some of the worst aspects of the fashion industry, with its lack of diversity and inclusion, and the fact it continues to uphold some pretty archaic ideals of beauty, in the early 00s it was a marker of luxury (see: the countless celebs whose VS thongs stuck out the top of their low rise jeans). Sadly, Victoria and angels didn't move with the times. 

The “Thong Song”, on the other hand, will continue to live on, passed down from generation to generation, played out on dancefloors around the world, as a celebration of the female body, of women’s empowerment, and a unifying song for our troubled times. Sisqo really did have the last laugh.