Halloween finished only last week, but as Mariah Carey’s immediately iconic Twitter video declared, now it’s time for the festive season to begin. And this Christmas we have been treated to Megan Thee Stallion starring in her first fashion campaign with Coach. 

After sitting front row next to Anna Wintour at the brand’s SS20 show earlier this year, Megan continues to assert herself in the fashion world. Riding a merry-go-round horse while holding a handbag in one hand and her extra-long plaited hair in the other, the image is part of Coach’s Wonder For All campaign. 

Also starring the likes of Kate Moss, Yara Shahidi, and Fernanda Ly, the campaign is shot by Juergen Teller and debuts the house’s new Horse and Carriage collection. Reimagining the brand’s iconic logo, first introduced in the 1950s, this collection reflects the fun and playful nature of the shoot, which sees its stars playing in the snow. 

Alongside this are a series of videos written and directed by Dazed’s own Bunny Kinney. Showing Kate Moss singing along to Christmas carols and Bob the Drag Queen discussing her favourite holiday traditions. Watch them below.