Available from the end of October in the Bond and Sloane Street stores as well as the mens boutique in Harrods, Prada's new service will allow customers the exclusive opportunity of personalizing their shirts from a thier range of luxurious options.

After being measured by the staff assistants, customers can choose from three basic shapes; classic, semi-fitted or slim-fit with darts. Six different types of collars plus five variations on cuffs (including one for cufflinks) are available as well as additional details such as embroidered initials plus a pocket or a topstitched pleat.

Their range of fabric and colour combinations include casual and evening Whites to Precious Fabrics- a selection of 12 different classic patterns made in a choice of exclusive cottons, cashmere, micro chevron, cashmere twill or cashmere stripe as well as a luxurious 90 per cent cashmere/10 per cent silk mix which are all available in a wide variety of colours. Also available are their Vintage Fabrics whch are re-edition prints from 2001 to 2008, and Classic Fabrics, their most popular fabrics from previous seasons including popeline and popeline stretch in pencil and oxford stripes.

A made to measure shirt will take approximately four weeks to make and prices vary from around £240 to £990.