Fendi’s sunshine-filled SS20 show was a symbolic step into the future

Creative director Silvia Venturini debuted her first solo womenswear collection after Karl Lagerfeld passed away earlier this year

With Milan Fashion Week now in full swing, this afternoon saw Silvia Venturini Fendi step out on her own at the helm of the Italian label’s womenswear line for the first time, after longtime creative director Karl Lagerfeld passed away earlier this year. 

With the runway offset with a huge sun installation which, unsurprisingly, felt pretty symbolic, according to Fendi, SS20 was all about ‘new beginnings’. Inspired by the blissful feeling most associated with the long summer days and afternoons spent in the sun, the designer described her new-season collection as ‘a solar mood’. 

On the line-up were a series of looks that wouldn’t have looked out of place on a Miami boardwalk back in the 1970s, with high-waisted shorts, sheer, skin-tight blouses, slouchy workers jackets, and wide-legged trousers all featuring heavily. In line with the offering’s summery vibes, the palette ranged from deep shades of rust and orange, right the way through to bright yellow and khaki green. 

Accessories came in the form of huge tote bags – ideal for a day at the beach, obvs – huge sunglasses, and swinging chandelier earrings bearing the legendary house’s logo, with models including Bella Hadid (who was later spotted hanging out backstage with the iconic Checking Invoices, themselves in a full Fendi lewk), Kendall Jenner, Kaia Gerber, and Dazed 100-er Mona Tougaard all making their way down the catwalk.

And on the soundtrack? “Let The Sunshine In”, because what else was it going to be? 

For more coverage of the SS20 show season head here, and make sure to sign up to our Instagram to keep up with what’s happening, as it happens.