As you’ll likely have seen in countless ‘inspirational’ posts that plague the depths of Instagram, the saying goes that you should ‘be your own cheerleader’ – words which, when it comes to her latest collab, Billie Eilish seems to be living by. 

Having joined forces with Bershka on a new capsule made up of oversized t-shirts, hoodies, and tracksuit pants, in amongst a host of OTT flame motifs and 90s tribal tattoo-esque prints are a series of pieces bearing Eilish’s own face. And guess who’s wearing them in the accompanying campaign? Got it in one!  It’s Eilish herself, because shit just got meta.   

The Bershka x Billie Eilish release comes just a few weeks after the “bad guy” singer pulled a collaborative collection she worked on with LA-based label Siberia Hills from sale. Soon after the offering dropped on her website, Twitter users were quick to point out the illustrations featured on the garments were copied from Makoto Kurokawa’s anime-inspired fan art. Siberia Hills later issued and apology.