Photography Glen LuchfordFashionNewsGucci’s new campaign is a fashion throwback extravaganzaThe AW19 images – shot by Glen Luchford – reimagine the Prêt-À-Porter era of fashionShareLink copied ✔️July 15, 2019FashionNewsTextDominic CadoganGucci AW19 campaign28 Imagesview more + If there’s one thing Gucci always delivers with its campaigns, it’s the ability to transport you somewhere else. While previous releases have warped to the future with aliens, or gone all the way back in time to Noah’s Ark, the AW19 images celebrate the fashions from the 50s to the 80s. Photographed by Glen Luchford, the new campaign throws back to the Prêt-À-Porter era of fashion (perfectly captured by the 1994 film of the same name) and the characters of the industry at that time. With giant bouffant hairstyles (!) and throwback outfits (all Gucci, obviously) the narrative follows a fake Gucci show imagined way back when. The accompanying video shows the frenzy and chaos backstage, while editors fan themselves on the catwalk. The show then takes place, and is received with rapturous applause (duh) before the designer (not Alessandro Michele, but with equally enviable hair) comes out for his bow. See all the images from the campaign in the gallery above. Expand your creative community and connect with 15,000 creatives from around the world.READ MORETrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion WeekZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26Ottolinger SS26 is coming for your girlfriends Casablanca SS26 prayed at the altar of HouseMatthieu Blazy blasts into orbit at his first-ever Chanel showCeline SS26 wants you to wear protection Anatomy of a fashion show: Sandra Hüller opened Miu Miu SS26Jean Paul Gaultier SS26: Inside Duran Lantink’s disruptive debutComme des Garçons SS26 was a revolt against ‘perfect’ fashion