Courtesy of Universal Studios Licensing LLCFashion / NewsBeam me up, Gucci! New campaign inspired by vintage sci-fiShot by Glen Luchford, creative director Alessandro Michele takes us on a journey through time and spaceShareLink copied ✔️July 25, 2017FashionNewsText Dominic Cadogan Gucci AW17 campaign Remember those fashionable Gucci aliens from a few months ago? The Italian brand released cryptic teasers on its Instagram under the hashtag #gucciandbeyond, featuring robots and intergalactic creatures all dressed in the AW17 Gucci garms, obviously. The aliens even sparked controversy when a CSM student said that they had been copied from images he created. Creative director Alessandro Michele didn’t waste time clarifying that it wasn’t actually the case and now it has all been cleared up the official campaign has been released. Shot by Glen Luchford, the campaign takes inspiration from 50s and 60s sci-fi films like Creature from the Black Lagoon and Forbidden Planet – try your best to name them all. The model aliens wear huge hats, clashing vintage prints and bejewelled eyewear as they are captured on different landscapes – even fighting a giant dinosaur in one shot. For those hoping that the aliens would mean a full-length feature movie, you’ll be pleased to hear that there is a video too – also by Luchford – that sees all of the characters beaming on to spaceships and wandering among far-off planets. Watch the film below Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIs this the most corrupt World Cup ever?From Donald Trump’s alleged meddling to theories of a pro-Argentina conspiracy, accusations of foul play are taking over the 2026 World CupLife & CultureLife & CultureWhy the smartest person you know is watching Love IslandBumble & BumbleBeauty‘Texture is documentary’: Matt Benns on 25 years of Surf SprayBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaDazed LeagueThe heart and soul of LA’s exploding street soccer sceneDazed LeagueInside an intimate soccer watch party in New YorkBeautyNude awakening: Meet the young people embracing naturismMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’ReplitLife & CultureWhat Went Down at the inaugural vibeconEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy