Courtesy of Universal Studios Licensing LLCFashion / NewsBeam me up, Gucci! New campaign inspired by vintage sci-fiShot by Glen Luchford, creative director Alessandro Michele takes us on a journey through time and spaceShareLink copied ✔️July 25, 2017FashionNewsText Dominic Cadogan Gucci AW17 campaign Remember those fashionable Gucci aliens from a few months ago? The Italian brand released cryptic teasers on its Instagram under the hashtag #gucciandbeyond, featuring robots and intergalactic creatures all dressed in the AW17 Gucci garms, obviously. The aliens even sparked controversy when a CSM student said that they had been copied from images he created. Creative director Alessandro Michele didn’t waste time clarifying that it wasn’t actually the case and now it has all been cleared up the official campaign has been released. Shot by Glen Luchford, the campaign takes inspiration from 50s and 60s sci-fi films like Creature from the Black Lagoon and Forbidden Planet – try your best to name them all. The model aliens wear huge hats, clashing vintage prints and bejewelled eyewear as they are captured on different landscapes – even fighting a giant dinosaur in one shot. For those hoping that the aliens would mean a full-length feature movie, you’ll be pleased to hear that there is a video too – also by Luchford – that sees all of the characters beaming on to spaceships and wandering among far-off planets. Watch the film below Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingCould AI really kill us all in 10 years? Here’s everything you need to knowAfter an Anthropic researcher quit over AI safety fears, anxieties about losing control of the technology are mounting – we unpack how worried you should actually beLife & CultureMusic‘This is a dream come true’: Tems meets her idol... Kate NashHingeLife & CultureNicola Dinan and Ione Gamble on the power of admitting your desiresBeautyWhat is it about a man and his bleached buzzcut?Life & CultureWe’re living through an explainer epidemicArt & PhotographyThese candid photos capture intimate encounters across ParisFilm & TVThis controversial new film explores how sexual predators are madeFashionAll the best looks at Venice Film Festival 2026 (so far)MusicV on BTS, success and what he’d tell his younger selfEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy