Courtesy of Universal Studios Licensing LLCFashion / NewsBeam me up, Gucci! New campaign inspired by vintage sci-fiShot by Glen Luchford, creative director Alessandro Michele takes us on a journey through time and spaceShareLink copied ✔️July 25, 2017FashionNewsTextDominic CadoganGucci AW17 campaign Remember those fashionable Gucci aliens from a few months ago? The Italian brand released cryptic teasers on its Instagram under the hashtag #gucciandbeyond, featuring robots and intergalactic creatures all dressed in the AW17 Gucci garms, obviously. The aliens even sparked controversy when a CSM student said that they had been copied from images he created. Creative director Alessandro Michele didn’t waste time clarifying that it wasn’t actually the case and now it has all been cleared up the official campaign has been released. Shot by Glen Luchford, the campaign takes inspiration from 50s and 60s sci-fi films like Creature from the Black Lagoon and Forbidden Planet – try your best to name them all. The model aliens wear huge hats, clashing vintage prints and bejewelled eyewear as they are captured on different landscapes – even fighting a giant dinosaur in one shot. For those hoping that the aliens would mean a full-length feature movie, you’ll be pleased to hear that there is a video too – also by Luchford – that sees all of the characters beaming on to spaceships and wandering among far-off planets. Watch the film below Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoschino turned its AW26 runway into a reality showStreet style AW26: Maximalist dressing is alive and well in London Reebok Your favourite Reeboks are getting a makeoverGucci AW26: Everything you missed at Demna’s blockbuster runway debutStill got it! The 00s Mulberry Bayswater bag is making a comeback Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26 Reebok How Dazed Clubbers are styling their Reebok ClassicsPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutDazed China is launching in June 2026 – here’s what you need to knowHere’s everything you missed at London Fashion Week AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy