Just four short years after graduating from London College of Fashion, designer Alejandro Gómez Palomo has established himself as a designer who is not afraid to blur the lines between conventional masculinity and femininity with his label Palomo Spain.
Up until now, his elusiveness has stopped people from getting to know him intimately, but his latest project, an intimate film, is a glimpse into his world – giving insight into what it takes to go from the village of Posadas in Spain to showing collections at NYFW and PFW.
Entitled Boys, Some Girls and Other Cookies, the short was directed by Spanish video artist, Luis Cerveró, whom Palomo has known and admired for several years. “I think the image of Palomo Spain can be a bit confusing sometimes, a lot of people do not know what my background is and I think this will bring people closer to our reality, our universe, our work and the way we do things and the passion we put in it,” the designer explains.
Opening himself up in a way he has never done before, the film shows both sides of Palomo – both when he's working and with his loved ones. “Even though I’m private, I decided I had to show people what my real world is,” he explains. “I prefer to show myself the way I am working every day.”
The film features the label’s AW19 collection, ‘1916’, which debuted earlier this year in New York. “It’s inspired by Diaghilev’s Ballets Russes and rural Spain of the early 20th century,” the designer says. “A combination of concepts that at first may appear odd, until one delves deeper to learn that in 1916, the celebrated dance troupe – considered to be the past century’s most influential ballet company – sought refuge from WWI in Spain, at the invitation of the Count of Miranda.”
Throughout the film, strangers, models, and the designer himself discuss who he is and what he represents. In a scene prior to the NYFW show, the models dance around Times Square.
“I plan to keep on doing Palomo Spain, it’s not an easy thing to build up a brand,” Palomo says on the future of the brand. “Now we have been working for 3 years and it’s being an incredible journey with ups and downs and very hard work.”
Following its premiere at Mercedes-Benz Madrid Fashion Week this weekend, watch the full film below.
