Since founding Marques’Almeida in 2011, design duo Marta Marques and Paulo Almeida have strived to cast a diverse range of people for their shows – often including members of the design team and interns as models.
Now, they are opening the chance up to the public, giving anyone of any race, shape, size, and gender the opportunity to join their crew – dubbed the ‘M’A Family’ – and walk a special show featuring their AW19 collection.
The casting process is simple, all you have to do is post a picture of yourself on Instagram with #MAFamilyCast. After posting, you’ll be invited to a casting party – an additional opportunity for those who haven’t been cast via social – set to take place on July 4 in London. The event will also give attendees the chance to browse through archive Marques’Almeida pieces, which will be exhibited as part of an exclusive curation throughout the month.
Following the casting party, those who have been successful will take part in a presentation and show on July 19, so hashtag away – now might be your time!
#MAFamilyCast will take place at 50m – 14-15 Eccleston Yards, London, SW1W 9AZ