Cassette prints for SS20

Prada just resurrected the floppy disk at its menswear show

Educating a whole new generation as to why the save icon looks the way it does

The menswear SS20 shows are (as of right now) underway, as Miuccia Prada kicks things off in Shanghai. Wait, what? She’s not in Milan? Nope. Much like Clare Waight Keller is swapping Paris for Florence as Givenchy was named Pitti Uomo’s guest designer for the season, and Anthony Vaccarello has opted to show Los Angeles (more on that tonight!) this season, Mrs. P seemingly fancied a change when it came to her latest presentation. Here’s everything you need to know.

IT TOOK PLACE IN A HUGE STORAGE FACILITY

Like, seriously: it was HUGE. Located on Shanghai’s Minsheng Wharf, the former wheat and grain warehouse had been transformed with the installation of a series of vertical neon lights which glowed blue throughout the show. According to the Italian label’s IG, the venue was chosen as ‘a powerful reminder of Shanghai’s industrial heritage’. So there you go.

ONE MINUTE SHORT-SHORTS ARE IN, AND THE NEXT THEY’RE OUT  

Last summer, Miuccia was all about the uber-short-short when it came to the Prada Man, sending her models storming down the runway in barely-there bottoms (which the woman herself described as “mini-skirts for boys”). With barely any time to get used to the idea, now the designer has changed her mind with a series of looks featuring crisp, pressed shorts with not-quite-so-obscene hemlines. In commemoration of the short-lived trend for the tiny style, head here to see Jeff Goldblum modelling them in the latest issue of Dazed (you are v welcome!).

NATE WESTLING WALKED

The former Dazed cover star made his debut on the runway following his announcement he was transgender earlier this year. Congrats Nate, we can’t wait to see where else you crop up this season!  

PRINTS WENT ANALOGUE   

The line-up for SS20 comprised tailored short-suits, anoraks, and mackintoshes in various neutral shades, vests and cropped trousers crafted from classic Prada nylon, knitted sweaters in pastel stripes, and A LOT of utility-style pocket detailing: it seemed kind of like Miuccia was proposing a uniform for a camping trip or expedition that pre-dated the dawn of the digital age. The prints of the season amplified this idea, featuring brightly coloured analogue cassettes and 80s-style VHS camcorders, as seen on boxy canvas jackets and bowling shirts (what else?).

FIN! WELL DONE MRS P

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