Fashion / NewsFashion / NewsSo, Rihanna’s Fenty label is here alreadyThe singer has dropped a campaign video for the widely anticipated LVMH-backed brandShareLink copied ✔️May 20, 2019May 20, 2019Text Ally Faughnan Fenty lookbook OK, so we know it was only last week we told you that Rihanna’s first collection for new LVMH-backed label Fenty was imminent, but she’s only gone and given us a first look at what to expect already. Set to launch online on May 29 and at a Paris pop-up on May 24, Fenty will release special-edition pieces alongside core collections as ‘See-Now-Wear-Now’ outside of the traditional fashion week schedule. Teased in the newly released campaign video, you can watch models walking around at hyper-speed (the bad gal also appears in short bursts herself) in elegant, tailored looks. Featuring ready-to-wear, footwear, accessories, and eyewear, Fenty’s debut collection will reflect RiRi’s own style, while seeking to empower its customers through classic silhouettes. “Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies,” explains Rihanna. “It was imperative that we created a line versatile enough to embrace and celebrate us.” As the first black woman to be heading a major fashion house in Paris, Rih is making history and aims to continue spotlighting diversity. “I’m just hyped to see people in my clothes, man,” says Rihanna. We’re hyped too RiRi! Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending10 of the hottest Instagram accounts fusing art, sex and eroticaManaging to (mostly) slip under the radar of Instagram’s notorious censorship rules, these are the flesh-baring accounts you need to followBeautyFashionManon and fakemink make for unlikely frow-mates at JacquemusDazed LeagueInside an intimate soccer watch party in New YorkReplitLife & CultureWhat Went Down at the inaugural vibeconArt & PhotographyTyrell Hampton’s photos capture the freedom and fantasy of NYC nightsBeautyThe sexiest flesh-baring Instagram accounts you need to followMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Art & PhotographyThese photos expose the ‘pain, fear and desire’ of relationshipsDazed LeagueA brief history of Nike’s radical soccer DNAEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy