Fashion / NewsFashion / NewsSo, Rihanna’s Fenty label is here alreadyThe singer has dropped a campaign video for the widely anticipated LVMH-backed brandShareLink copied ✔️May 20, 2019May 20, 2019Text Ally Faughnan Fenty lookbook OK, so we know it was only last week we told you that Rihanna’s first collection for new LVMH-backed label Fenty was imminent, but she’s only gone and given us a first look at what to expect already. Set to launch online on May 29 and at a Paris pop-up on May 24, Fenty will release special-edition pieces alongside core collections as ‘See-Now-Wear-Now’ outside of the traditional fashion week schedule. Teased in the newly released campaign video, you can watch models walking around at hyper-speed (the bad gal also appears in short bursts herself) in elegant, tailored looks. Featuring ready-to-wear, footwear, accessories, and eyewear, Fenty’s debut collection will reflect RiRi’s own style, while seeking to empower its customers through classic silhouettes. “Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies,” explains Rihanna. “It was imperative that we created a line versatile enough to embrace and celebrate us.” As the first black woman to be heading a major fashion house in Paris, Rih is making history and aims to continue spotlighting diversity. “I’m just hyped to see people in my clothes, man,” says Rihanna. We’re hyped too RiRi! Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThe internet wants women to stop acting like ‘birds’On TikTok, the word has become shorthand for being male-centred, prompting women to share their dating horror stories and unlearn their ‘bird’ behaviour before summertimeLife & CultureFashionJung Kook for Calvin Klein: See exclusive BTS imagesMaison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchFilm & TV7 sex worker-approved films about sex workLife & CultureNobody wants to be famous anymoreArt & PhotographyKristina Rozhkova’s uncanny photos of young RussiansMusicThe 5 best songs from Drake’s new albums (plural) Art & PhotographyInside KUTT, the cult lesbian 00s magazineMusicAll 21 of Drake’s albums, rankedEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy