Fashion / NewsFashion / NewsSo, Rihanna’s Fenty label is here alreadyThe singer has dropped a campaign video for the widely anticipated LVMH-backed brandShareLink copied ✔️May 20, 2019May 20, 2019TextAlly FaughnanFenty lookbook OK, so we know it was only last week we told you that Rihanna’s first collection for new LVMH-backed label Fenty was imminent, but she’s only gone and given us a first look at what to expect already. Set to launch online on May 29 and at a Paris pop-up on May 24, Fenty will release special-edition pieces alongside core collections as ‘See-Now-Wear-Now’ outside of the traditional fashion week schedule. Teased in the newly released campaign video, you can watch models walking around at hyper-speed (the bad gal also appears in short bursts herself) in elegant, tailored looks. Featuring ready-to-wear, footwear, accessories, and eyewear, Fenty’s debut collection will reflect RiRi’s own style, while seeking to empower its customers through classic silhouettes. “Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies,” explains Rihanna. “It was imperative that we created a line versatile enough to embrace and celebrate us.” As the first black woman to be heading a major fashion house in Paris, Rih is making history and aims to continue spotlighting diversity. “I’m just hyped to see people in my clothes, man,” says Rihanna. We’re hyped too RiRi! Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy