Fashion / NewsFashion / NewsSo, Rihanna’s Fenty label is here alreadyThe singer has dropped a campaign video for the widely anticipated LVMH-backed brandShareLink copied ✔️May 20, 2019May 20, 2019TextAlly FaughnanFenty lookbook OK, so we know it was only last week we told you that Rihanna’s first collection for new LVMH-backed label Fenty was imminent, but she’s only gone and given us a first look at what to expect already. Set to launch online on May 29 and at a Paris pop-up on May 24, Fenty will release special-edition pieces alongside core collections as ‘See-Now-Wear-Now’ outside of the traditional fashion week schedule. Teased in the newly released campaign video, you can watch models walking around at hyper-speed (the bad gal also appears in short bursts herself) in elegant, tailored looks. Featuring ready-to-wear, footwear, accessories, and eyewear, Fenty’s debut collection will reflect RiRi’s own style, while seeking to empower its customers through classic silhouettes. “Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies,” explains Rihanna. “It was imperative that we created a line versatile enough to embrace and celebrate us.” As the first black woman to be heading a major fashion house in Paris, Rih is making history and aims to continue spotlighting diversity. “I’m just hyped to see people in my clothes, man,” says Rihanna. We’re hyped too RiRi! Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBrit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality show Reebok Your favourite Reeboks are getting a makeoverStreet style AW26: Maximalist dressing is alive and well in LondonGucci AW26: Everything you missed at Demna’s blockbuster runway debutStill got it! The 00s Mulberry Bayswater bag is making a comeback Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26 Reebok How Dazed Clubbers are styling their Reebok ClassicsPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutDazed China is launching in June 2026 – here’s what you need to knowEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy