Pin It
rihanna project loud lvmh fashion line paris
Rihanna wears glossy nylon puffa jacket Philipp Plein, cashmere crop top Courrèges, white gold and diamond earrings Chopard, vinyl boots stylist’s archivePhotography Harley Weir, styling Robbie Spencer

Rihanna’s first collection under LVMH has a release date

...and it’s sooner than you think

Readers, this is not a drill.

After it was confirmed Rihanna would be joining forces with LVMH to launch a new luxury label back in February, the company has now revealed when the first collection from Fenty, as it has been named, will make its debut – and it’s probably much, much sooner than you think.

Set to be revealed in Paris before the end of the month, the line will be made up of ready-to-wear, shoes, accessories, sunglasses, and jewellery.

“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna explains in a statement released by LVMH. “Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Needless to say, RiRi – so are we. Watch this space.