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Pitti Uomo SS20 Campaign
Photography Emilio Tini

Everything you can expect from the upcoming Pitti shows

Givenchy’s SS20 presentation isn’t the only big moment on June’s schedule

Following the announcement that Givenchy would be one of its guest designers at the upcoming SS20 menswear shows – along with Raf Simons collaborator Sterling Ruby and Milan-based label Marco de Vincenzo – Florence trade show Pitti Uomo has now released its theme for the June schedule.  

Entitled ‘THE PITTI SPECIAL CLICK’, it nods to everything clicking into place each season, as a new roster of talented creatives come to town to present their latest collections. To bring this theme to life, the central piazza of the city’s Fortezza da Basso will be reimagined by set designer Sergio Colantuoni.

Ahead of the shows – which are set to take place from June 11-14 – Pitti Uomo has enlisted photographer Emilio Tini to shoot its SS20 campaign images. The resulting triptych features models in monochrome looks (black, white, and yellow) captured in mid-air, or posing altogether as one giant entity with multiple limbs.

Stay tuned for more when everything kicks off in June.