@puma

Don’t panic but Rihanna might be launching her own luxury label

SOS, please someone help me

Stop what you’re doing immediately, our Lord and Saviour Rihanna has some important news – she’s said to be launching her own luxury label with LVMH

According to WWDthe conglomerate is in talks with RiRi about starting the brand under her own name – it would join the likes of Fenty Beauty and Savage x Fenty

The new label would be the first to be launched from scratch by LVMH since Christian Lacroix in 1987. LVMH is said to have already picked out employees from Louis Vuitton and Celine to join the new venture. 

With the upcoming AW19 womenswear shows in February, maybe RiRi will be making her debut then. Stay tuned. 

Read Next
NewsRick Owens wants you to wear your birth chart like a badge of honour

The American designer reopened his Temple of Love for SS26, and this time he’s shooting for the zodiac

Read Now

FeatureAddison! Rihanna! Clairo! Miss Claire Sullivan is for main characters only

The former Vaquera designer is kitting Addison Rae, Rihanna, Lady Gaga, and Clairo out in unapologetically frou-frou ruffles and tonnes of silk taffeta

Read Now

Round-up Julia Fox turns super spy for Agent Provocateur

Special Agent Fox is the star of the lingerie brand’s AW25 campaign, plus all the fashion news you missed this week

Read Now

Art & PhotographyWin pre-launch tickets to Paradigm Shift at 180 Studios

Be the first to experience the landmark exhibition where artists from Andy Warhol to Nan Goldin reinvent the moving image as a stage for style, identity and rebellion

Read Now