When it comes to finding stars for their campaigns, fashion labels seem to be forgoing celebrities in favour of more unexpected faces. Gucci got a group of barnyard animals for its Cruise 2019 tailoring images (OK, Harry Styles was there too), and Craig Green used giant latex windmills for AW18. Now, Birkenstock has joined the club by enlisting a band of puppets for its newest campaign. 

That’s right. The puppet band – Birkie & the Toes – created by New York-based creative director and artist Amit Greenberg, appear in the images around NYC – wearing nothing but the footwear label’s shoes. In addition to the campaign images, the accompanying video shows the Birkie band performing their song “Get On Your Feet”. 

If you’re looking to become one of the band’s groupies, you can get your hands on limited edition tees and sandals created by Greenberg – featuring some of his artwork. Both pieces are available exclusively from Birkenstock’s new Soho-based NYC store.