Wrangler’s new campaign celebrates the great outdoors

Wrangler has just released the campaign and accompanying video for its AW18 collection. Going back to the brand’s roots, the images were shot in North Carolina and act as a celebration of the rural landscape, with the accompanying film featuring a series of models exploring the great outdoors, dancing, running, and jumping alongside lakes, woods, and mountains. 

The collection itself features 70s and 80s staples including flared trousers and sherpa and trucker jackets in cord and denim, layered over logo t-shirts, and checked, Western-style shirts. So, basically, the only uniform you'll need to head out into the great outdoors this autumn. 

Check out the campaign imagery above.