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There’s a Supreme-branded newspaper for one day only

The streetwear label’s logo covers today’s edition of the New York Post

Supreme has already had a huge year, with the brand’s founder James Jebbia taking home Menswear Designer of the Year at the 2018 CFDA Awards. Back then, we speculated if that signalled the end of anti-establishment label, and with its latest headline news, you could certainly argue so. 

On the cover of today’s issue of the New York Post, the brand’s recognisable logo is printed on a blank white background, and, as is to be expected with anything Supreme-related, entrepreneurial hypebeasts have already snatched up stacks of the issue to sell on eBay. Some are already going for as much as £40 (the New York Post usually costs $1.50, FYI). 

The cover itself coincides with the news of the imminent release of Supreme’s AW18 collection. While previous branded accessories have included a kayak, chopsticks, and a brick, this season sees male and female anatomy models (with removable organs), throat lozenges, nylon handwarmers, and a stepladder in the mix, all of which launch online and in-store on August 16. Better start queuing now.