photography Hanna MoonFashion / First LookFashion / First LookAllegra Versace styles the new Versus Versace campaignThe AW18 ‘Against the Expected’ campaign also features Dazed 100 model AdesuwaShareLink copied ✔️July 20, 2018July 20, 2018Text Thom Waite Versus Versace is taking a pop art approach to its new campaign. Bold, black and white checkerboard prints dominate in the AW18 collection, styled in a new series of images by Allegra Versace, Donatella’s daughter herself. The Dazed Studio production – shot by photographer (and former Dazed 100er) Hanna Moon and with art direction from Dazed’s Jamie Reid – skips between minimal sets patterned to match the garments. Adesuwa – who graces this year’s Dazed 100 list – appears with her signature dreadlocks alongside a cast of up-and-coming London models who lounge in checkerboard graphic jackets and shirts against a background of polka dots and stripes. Monochrome, the clothes and sets alike buck this season’s more colourful trends – which might help to explain the ‘Against the Expected’ title. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIlia Malinin breaks the ice – and his silenceHe does things on a skating rink that were once thought impossible. But the ‘Quad God’s’ setback at this year’s Winter Olympics brought new fire and energy to a skater seen by many as the greatest of all time Life & CultureArt & PhotographyMost loved photo stories of May 2026 Nike FashionNike celebrates the culture of soccer ahead of a summer shaped by the gameLife & Culture5 times ‘Quad God’ Ilia Malinin did the impossible on the iceBeautyThe rise of the intellectual tattooLife & CultureWhy so many young people are training to be death doulasBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyHoroscopes June 2026: Love deeply, take risks, and embarrass yourselfFilm & TV7 sex worker-approved films about sex workEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy