photography Hanna MoonFashionFirst LookAllegra Versace styles the new Versus Versace campaignThe AW18 ‘Against the Expected’ campaign also features Dazed 100 model AdesuwaShareLink copied ✔️July 20, 2018FashionFirst LookTextThom Waite Versus Versace is taking a pop art approach to its new campaign. Bold, black and white checkerboard prints dominate in the AW18 collection, styled in a new series of images by Allegra Versace, Donatella’s daughter herself. The Dazed Studio production – shot by photographer (and former Dazed 100er) Hanna Moon and with art direction from Dazed’s Jamie Reid – skips between minimal sets patterned to match the garments. Adesuwa – who graces this year’s Dazed 100 list – appears with her signature dreadlocks alongside a cast of up-and-coming London models who lounge in checkerboard graphic jackets and shirts against a background of polka dots and stripes. Monochrome, the clothes and sets alike buck this season’s more colourful trends – which might help to explain the ‘Against the Expected’ title. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion WeekZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney