photography Hanna MoonFashionFirst LookFashion / First LookAllegra Versace styles the new Versus Versace campaignThe AW18 ‘Against the Expected’ campaign also features Dazed 100 model AdesuwaShareLink copied ✔️July 20, 2018July 20, 2018TextThom Waite Versus Versace is taking a pop art approach to its new campaign. Bold, black and white checkerboard prints dominate in the AW18 collection, styled in a new series of images by Allegra Versace, Donatella’s daughter herself. The Dazed Studio production – shot by photographer (and former Dazed 100er) Hanna Moon and with art direction from Dazed’s Jamie Reid – skips between minimal sets patterned to match the garments. Adesuwa – who graces this year’s Dazed 100 list – appears with her signature dreadlocks alongside a cast of up-and-coming London models who lounge in checkerboard graphic jackets and shirts against a background of polka dots and stripes. Monochrome, the clothes and sets alike buck this season’s more colourful trends – which might help to explain the ‘Against the Expected’ title. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDario Vitale has left Versace after 8 monthsThe 2025 Christmas archetype gift guideThe 2025 archetype gift guide: The Whimsical IngénueThe 2025 archetype gift guide: The Etsy WitchThe 2025 archetype gift guide: The Aura FarmerThe 2025 archetype gift guide: The IYKYK Fashion GirlThe 2025 archetype gift guide: The Sneaky LinkThe 2025 archetype gift guide: The Intellectual It-GirlThe 2025 archetype gift guide: The Offline LudditeThe 2025 archetype gift guide: The Chronic ClubberThe 2025 archetype gift guide: The Protein GuerillaThe 2025 archetype gift guide: The Performative Male