photography Hanna MoonFashion / First LookFashion / First LookAllegra Versace styles the new Versus Versace campaignThe AW18 ‘Against the Expected’ campaign also features Dazed 100 model AdesuwaShareLink copied ✔️July 20, 2018July 20, 2018TextThom Waite Versus Versace is taking a pop art approach to its new campaign. Bold, black and white checkerboard prints dominate in the AW18 collection, styled in a new series of images by Allegra Versace, Donatella’s daughter herself. The Dazed Studio production – shot by photographer (and former Dazed 100er) Hanna Moon and with art direction from Dazed’s Jamie Reid – skips between minimal sets patterned to match the garments. Adesuwa – who graces this year’s Dazed 100 list – appears with her signature dreadlocks alongside a cast of up-and-coming London models who lounge in checkerboard graphic jackets and shirts against a background of polka dots and stripes. Monochrome, the clothes and sets alike buck this season’s more colourful trends – which might help to explain the ‘Against the Expected’ title. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE BurberryKate Moss, Little Simz, and more celebrate 170 years of BurberryIn pictures: David Luraschi captures model of the moment, Serkan DenizThe rise of EsDeeKid in 5 tracks FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Behind the scenes at Zomer and La Watchparty’s AW26 runwayLove machine: When robot HMND Alpha met model Angelina KendallSaint Laurent AW26 paid tribute to the iconic Le Smoking jacketDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirrorPerfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’?Meryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy