photography Hanna MoonFashion / First LookFashion / First LookAllegra Versace styles the new Versus Versace campaignThe AW18 ‘Against the Expected’ campaign also features Dazed 100 model AdesuwaShareLink copied ✔️July 20, 2018July 20, 2018Text Thom Waite Versus Versace is taking a pop art approach to its new campaign. Bold, black and white checkerboard prints dominate in the AW18 collection, styled in a new series of images by Allegra Versace, Donatella’s daughter herself. The Dazed Studio production – shot by photographer (and former Dazed 100er) Hanna Moon and with art direction from Dazed’s Jamie Reid – skips between minimal sets patterned to match the garments. Adesuwa – who graces this year’s Dazed 100 list – appears with her signature dreadlocks alongside a cast of up-and-coming London models who lounge in checkerboard graphic jackets and shirts against a background of polka dots and stripes. Monochrome, the clothes and sets alike buck this season’s more colourful trends – which might help to explain the ‘Against the Expected’ title. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIs this the most corrupt World Cup ever?From Donald Trump’s alleged meddling to theories of a pro-Argentina conspiracy, accusations of foul play are taking over the 2026 World CupLife & CultureLife & CultureWhy the smartest person you know is watching Love IslandEscentric MoleculesBeautyJoin Dazed and Escentric Molecules for a night of scent and self-expressionBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaDazed LeagueThe heart and soul of LA’s exploding street soccer sceneBeautyNude awakening: Meet the young people embracing naturismDazed LeagueInside an intimate soccer watch party in New YorkMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’ReplitLife & CultureWhat Went Down at the inaugural vibeconEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy