photography Hanna MoonFashion / First LookFashion / First LookAllegra Versace styles the new Versus Versace campaignThe AW18 ‘Against the Expected’ campaign also features Dazed 100 model AdesuwaShareLink copied ✔️July 20, 2018July 20, 2018TextThom Waite Versus Versace is taking a pop art approach to its new campaign. Bold, black and white checkerboard prints dominate in the AW18 collection, styled in a new series of images by Allegra Versace, Donatella’s daughter herself. The Dazed Studio production – shot by photographer (and former Dazed 100er) Hanna Moon and with art direction from Dazed’s Jamie Reid – skips between minimal sets patterned to match the garments. Adesuwa – who graces this year’s Dazed 100 list – appears with her signature dreadlocks alongside a cast of up-and-coming London models who lounge in checkerboard graphic jackets and shirts against a background of polka dots and stripes. Monochrome, the clothes and sets alike buck this season’s more colourful trends – which might help to explain the ‘Against the Expected’ title. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy