FashionNewsWatch Dsquared2 turn Bella Hadid and Kendall Jenner into cowgirlsThe models check-in to a seedy motel for the brand’s AW18 campaignShareLink copied ✔️June 14, 2018FashionNewsTextKelly Morgans Earlier this year Dsquared2 presented its western-themed AW18 collection to the fashion world and it seems designers Dan and Dean Caten have decided to stick to their guns for the season’s campaign. Set against the backdrop of a retro motel room adorned with 60s décor, the label’s latest campaign portrays Bella Hadid and Kendall Jenner as a pair of bad girl honeys. In the campaign film – directed by Mert Alas and Marcus Piggott – we see Hadid and Jenner check-in to the motel set somewhere off a highway in the sprawling Midwest. Dressed in dark button-down jeans and stilettos that would put Dolly Parton to shame, the models swing their bigger-than-big hair over the collar of their check shirts before calling up their guys – equipped with buckled belts and bolo ties – for an in-room party. A vision of Old Hollywood interpretations of the Wild, Wild West, the film visually mirrors the inspiration for the collection’s key pieces, from yorked detail shirts to svelte denim and embellished jackets. Never ones to sail too far away from the brand’s roots, a number of the Caten twins’ latest capsules have included western references and motifs. Ahead of their upcoming show in Milan, as part of the menswear fashion week schedule this weekend, we wonder whether Dsquared2’s guys and gals will continue to light up the rodeo for SS19. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion Week