Photography Colin DodgsonFashionNewsGucci taps iconic actress Tippi Hedren to front its latest campaignThe star of ‘The Birds’ and ‘Marnie’ appears as a fortune teller for the label’s timepiece and jewellery collectionShareLink copied ✔️May 16, 2018FashionNewsTextMorgane NyfelerGucci timepieces and jewellery campaign6 Imagesview more + ICYMI, last year Gucci tapped some of the internet’s best meme-makers to create memes for its new watch collection. This year, in a completely different direction, the Italian house has taken inspiration from the art of divination. Tapping actress Tippi Hedren – who starred in films like The Birds and Marnie – the images are shot by Colin Dodgson and feature Hedren with a crystal ball, head-to-toe in the latest Gucci garms, obvs. Set in Los Angeles, the accompanying video shows the actress reading a crystal ball in a rich interior among golden chairs, tablecloths, crystals and candles. Soundtracked by electronic artist E.M.M.A., it is the perfect accompaniment to the dark, witchy atmosphere as a group of young people come to visit the fortune teller to get their palms read. With Gucci’s Cruise show fast approaching – to be held on May 30 – a trip to Hedren might be the only way fans of Alessandro Michele’s designs can get a glimpse into what to expect. Watch the video below. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREGrace Wales Bonner is heading to Hermès‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest show