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Gucci timepieces and jewellery campaign
Gucci timepieces and jewellery campaignPhotography Colin Dodgson

Gucci taps iconic actress Tippi Hedren to front its latest campaign

The star of ‘The Birds’ and ‘Marnie’ appears as a fortune teller for the label’s timepiece and jewellery collection

ICYMI, last year Gucci tapped some of the internet’s best meme-makers to create memes for its new watch collection. This year, in a completely different direction, the Italian house has taken inspiration from the art of divination. 

Tapping actress Tippi Hedren – who starred in films like The Birds and Marnie – the images are shot by Colin Dodgson and feature Hedren with a crystal ball, head-to-toe in the latest Gucci garms, obvs. 

Set in Los Angeles, the accompanying video shows the actress reading a crystal ball in a rich interior among golden chairs, tablecloths, crystals and candles. Soundtracked by electronic artist E.M.M.A., it is the perfect accompaniment to the dark, witchy atmosphere as a group of young people come to visit the fortune teller to get their palms read. 

With Gucci’s Cruise show fast approaching – to be held on May 30 – a trip to Hedren might be the only way fans of Alessandro Michele’s designs can get a glimpse into what to expect. 

Watch the video below.